This. Start out with a Craftsman hardline. If you feel like splurging, get Craftsman Pro wrenches. Get standard craftsman sockets. Get snap-on/cornwell ratchets. Get some C-Pro pliers or such. Hammers, punches, same deal. Craftsman hit like anything else.
Get quality snap-ring pliers, torque wrenches, swivel sockets, crowfeet, screwdrivers, specialty tools/etc.
Then, once you have ALL the specialty tools and such you need, you can think about upgrading your base tools, if you still want to.
For the love of god, don't drop stupid amounts of money on a bent piece of sheetmetal with wheels (A.K.A. toolbox).
I did this route, everybody else bought a snappy box with snappy base tools. Guess who they come running to everytime they need a tool? "I wish I could afford all those tools." In reality, I probably have less invested than some of them do.
Get a 26"x24" base truck tool box filled with truck brand base tools, or get a 60"x30" Craftsman/montezuma/extreme box filled with craftsman base tools, and truck specialty tools, your choice.