I was going through my road box and found my 3/8" drive Thorsen universal in two pieces.
It seems like autozone used to warranty thorsen, do they now days?
Don't ask how I broke it because I can't remember.
Ironically I remember when and where I bought it, early 90's I was changing spark plugs...
When I called stanley to warranty a rachet, they knew it was purchased at Wal-mart from the model number. So I would say there are different quality levels.
BTW the replacement they sent me is much better quality than the original.
your already on the right track,
as you know the website needs work,
other than that you just need to get your name out there and get your tools in the hands of as many people as possible.