Sadly the help at my local HF is waaaaay nicer, more helpful, friendly, etc. than at Sears. No complaints about Sears, those guys are nice too, but HF at least here is really stepping up their customer service game.
It is frustrating to me that to get the good deals I pretty much can't *shop* at Sears as by placing my order online I almost always save 20% off tag prices. So no point in even going to the store unless I am warrantying something, picking up an online order, or have a smart phone in my pocket (but I have no signal in the tool department... HMMM....)
For import tools about the same price as Cman, Gearwrench seems to be getting a lot of props, along with Carlyle (NAPA)