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Who Owns What Brand?

C

Codejack

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I just came across this, linked on Reddit:

1506429411-pressha.jpg
 
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jd_1138

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That'd make a great poster. And if the brands change hands, you can draw an arrow to reflect the change.
 
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kwschumm

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Not seeing the crappy Pittsburgh brand as owned by HF. Is that an omission or are they just a reseller of the brand?
 
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kythri

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SuperCat said:
Looks current, Craftsman is listed under Stanley Black & Decker.
Click to expand...

gdocktor3 said:
Armstrong is still listed under Apex. Are they producing any Armstrong tools these days?
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kwschumm said:
Not seeing the crappy Pittsburgh brand as owned by HF. Is that an omission or are they just a reseller of the brand?
Click to expand...

It's semi-current.

Apex does still own the Armstrong brand, they've just shuttered it.

Chart also doesn't have Harbor Freight's 80 new power tool brand names, and is blatantly missing the Pittsburgh brand that's been around forever.
 
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LB-1911

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bcradio said:
Interesting. I had not heard of Chervon. I am surprised they are not on the graphic above.
Click to expand...

Who makes Kobalt tools? Chervon the Chinese OEM (not Chevron the oil company) makes many of Kobalt’s power tools. In 2016, Lowe’s awarded them a vendor award in innovation for the Kobalt 24-Volt cordless power tools.

http://pressurewashr.com/tool-industry-behemoths/

They also manufactured several tools for Sears/Craftsman - OEM Code 320

CHERVON
 
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C

Codejack

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kythri said:
For what it's worth, here's the source of the infographic above - site has some more fun data:

http://pressurewashr.com/tool-industry-behemoths/
Click to expand...

Nice! I got it off of Reddit.

Here's some info from the link:

Who makes Ryobi tools? Techtronic Industries (TTi) is the OEM for Ryobi. TTi owns the Ryobi brand of power tools in North America, Europe, Australia and New Zealand. They are sold exclusively at The Home Depot in United States. Ryobi Limited, which sold the power tools businesses to TTi in 2000/2001, is a Japanese company that sells power tools, die castings, hardware and printing equipment in Asia, Latin America, Middle East and Africa

Who makes Kobalt tools? Chervon the Chinese OEM (not Chevron the oil company) makes many of Kobalt’s power tools. In 2016, Lowe’s awarded them a vendor award in innovation for the Kobalt 24-Volt cordless power tools. Sunrise Global/Greenworks Tools is the OEM for Lowe’s Kobalt cordless 80-volt outdoor power equipment (they were awarded 2015 innovation award).

What happened to Danaher the tool maker? Danaher spun out their tool and power tool brands and OEM capability to a company called Fortive Corp. in 2016. Danaher tools are now Fortive, essentially. Fortive operates out of the Fluke HQ just north of the Boeing Everett Factory.

Where are Milwaukee tools made and who owns Milwaukee brand? Dongguan, China. In Aug-2004, TTi Group acquired two divisions (Milwaukee Electric Tools and AEG Power Tools brands) of Atlas Copco’s Industrial Technique business for a total sum of $627 million ($797 million in 2016 dollars). By 2004, all of Milwaukee’s tool production facilities had left Wisconsin for Mississippi. And in 2008, when TTi opened their massive Dongguan facility, the move for Milwaukee Electric Tools from U.S.A. to China was complete.

Who makes Snap-on tools? Snap-on makes Snap-on tools. Snap-on is an original equipment manufacturer (OEM) and they make tools in their vast production facilities.

Who makes Ridgid tools and who owns the brand? TTi Group makes Ridgid brand tools through a partner agreement with Emerson and their OEM subsidiary One World Technologies. They first entered into an agreement in 2003 for TTi to make Ridgid woodworking power tools (and have since furthered the partnership to other tool categories). Ridgid has been a subsidiary of Emerson Electric since 1966. The brand is targeted at plumbers and heating ventilation and air conditioning (HVAC) trades.

When did Stanley and Black & Decker merge? Officially, Stanley Works acquired Black & Decker for an all stock deal worth $4.5 Billion ($3.5B stock and $1B debt), which was announced in Nov-2009. The “merge” was finalized in Mar-2010. At the time Stanley Works owned the popular brands Stanley, Facom, Bostitch, Proto, Mac Tools, Vidmar (and others) and Black & Decker owned Black & Decker, DeWalt, Porter-Cable, Baldwin, Emhart, Kwikset, Price Pfister (and others). The combination of the two created a tool and equipment powerhouse valued at nearly $10B.
Who makes Husky tools? Husky is a home brand of Home Depot. The tools are made by various OEMs including Stanley Black & Decker, Western Forge and Apex Tool Group.

Who owns DeWalt tools brand? DeWALT is owned and made by Stanley Black & Decker. Black & Decker owned DeWALT since 1960. In 2010, when Stanley Works and Black & Decker merged the new company, Stanley Black & Decker, became the owner of DeWALT.

Who makes and owns Craftsman tools? Craftsman tools are made in factories around the world. Depending on the tool category, it could be made in USA, Mexico, India, Honduras, Japan, Taiwan, China, Germany or France. Many manufacturing companies have been contracted to make different tools for Craftsman over the years. These include: TTi Group, Stanley, Apex Tool Group, Western Forge, Easco, Danaher and Pratt-Read. Sears, the creator of the Craftsman brand, never made Craftsman tools – they owned the brand. In 2016, Sears sold the brand to Stanley Black & Decker for $900 million. With the sale, it is more than likely all manufacturing of Craftsman Tools moving forward will be done in Stanley Black & Decker manufacturing plants.
Click to expand...
 
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kwschumm

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Motorman55 said:
I wonder how many of the so-called "superior" brands shown are also "Made in China"?
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Chinese manufacturers can make good quality stuff. Usually the quality is good ONLY when the manufacturer makes a significant investment in facilities, production equipment, training, and QC, and that standards are continually enforced by presence of company engineers. Been there, done that.

Too many companies go the cheap route and believe Chinese manufacturers when they say they can handle the production process soup to nuts.

If a US company just outsources to a Chinese manufacturer who says they have the equipment and trained personnel to do the job it usually means that a worker will be told to make the product even if he knows nothing about it. And the results will reflect the minimal investment.
 
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928'er

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bcradio said:
Interesting. I had not heard of Chervon. I am surprised they are not on the graphic above.
Click to expand...

Chervon makes (made) a lot of the Nextec line for Craftsman. They also make the EGO line of lawn equipment and the Hammerhead stuff. They also have some other lines, but I don't think they're sold in the US. Chinese company.
 
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kctyphoon

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TTI was very smart in their strategy. TTI was the manufacturer for brands like Milwaukee and Ryobi. Being the manufacturer, you have no control over your own destiny, as you rely on the choices of others as to what you can and will produce. So TTI began acquiring the brands that they once worked for.
 
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