robertearl
Well-known member
After all of the hype and discussion on the new ICON tool boxes, has anyone
bought one of them? If so, what do you think of it.
Reb
bought one of them? If so, what do you think of it.
Reb
Seriously?!
Once the credit plan is established, these will sell just fine.
The target market for these boxes are not people who have $4K sitting around to buy a used truck box.
Haters gonna hate.
Why would you go to harbor freight to finance when there are plenty tool truck drivers that will do the same and come to you.
I can buy used snap-on boxes for less than an icon with 20% discount. If we start talking Matco I can get one for half what the icon cost with 20% coupon. Their target audience does not scream good credit at least in my area.
I think I also saw 36 month free financing
Seen this picture of Icon boxes on display at SEMA. Thought they would make good tool carts in a independent HD truck or equipment shop. Should be affordable enough for shop owners without financing. Will have to see if one shows up in a tool box tour video
Well, Snap-on, for one, won't finance you a tool box unless you work in a "qualified industry" and have a driver that comes to your store. You can't just go online, fill out financing documents, and have a box delivered to you.
There's also a bunch of folks who work in a qualifying industry, but for whatever reason, don't have a truck that services them.
So, perhaps, those multitudes of people that fit that description?
Most of the tool trucks target market doesn't scream "good credit risk" in any area. The trucks extend credit, because it's a captive market (they're coming to your work place weekly to hound you for cash).
That's not to insinuate these are bad people, but much of the truck target market are new techs with no credit history, no job history and no savings.
This appears to be a section of the market that HF is going after with Icon financing, and expanding that market to those who the trucks won't bother with, because they don't work somewhere the truck deigns to visit.
And, if you can buy a used box with cash, congratulations. You're not the target market of someone who needs to finance a box.
So, perhaps, if you can afford to buy a box cash, go do so, and stop crapping in Icon threads? Just a suggestion.
Hard-sell when I can get a used 7022 for 1600 or a 1022 for 2400 in my local area.
Seriously?!
Once the credit plan is established, these will sell just fine.
The target market for these boxes are not people who have $4K sitting around to buy a used truck box.
Haters gonna hate.
Not sure if they really care about selling the boxes. I think flagship products are generally not created to be sold in high quantities but rather to be a talking point and to give the brand some prestige. If you see a big expensive box in a store or on the internet the average shopper may assume that ICON is therefore a professorial/premium brand so happily purchase some of the cheaper products assuming they are also professorial/premium by association.
There target market? How many HF shoppers have $4k-$8k just lying around to buy an Icon box?
Maybe when and if (has financing even been announced?) HF offers 0% financing that will change the game but as of right now it is what it is.
I'm hardly a HF hater. I think their USG boxes are a great value, I'm just not sold on the new Icon brand.
Probably slightly less as many truck-brand box shoppers have $4K-$8K just laying around to buy a truck-brand box - hence why I say that these people are not the target market.
On a pure cash transaction, all things being what they are today, buying Icon over comparable storage does not seem to be a great spend. I don't believe anyone has disputed this, yet it keeps getting argued as if there's some great wisdom being disbursed by doing so.
When contemplating a pure cash transaction, there's a lot of other options. No ****, Sherlocks.
It has been, from the get-go, announced that the 0% financing would be available in January 2020. But you all know that, and are choosing to ignore it.
Then why do people keep thread-shitting all over Icon posts?
The same old refrain "if I had piles of cash, I'd never buy Icon, herp derp derp!" and the willful ignorance of what HF has, from the start of the Icon marketing, said is going to be coming (i.e. financing, 36-month 0% terms, etc.) is getting woefully old.
So anyone plan on buying an ICON box when they introduce their 0% financing?

You don’t have to be at a shop for a tool truck driver to take care of you. They are businessmen and everyone I have dealt with will bend over backwards to work with you. I have never worked in a shop that is serviced by a truck but I can call my snap-on guy or Mac guy any time and he will arrange to meet me. When I bought a used box from him he dropped it off at the house. I’m not saying there is not a market for icon I’m just saying like a lot of others that there are better options out there for the same $$$$
Maybe Sears was a little ahead of the curve, but almost 10 years ago they tried the big tool truck equivalent tool boxes. Anybody else remember the yellow submarine in the tool box area? They flopped. Anybody who is going to spend that much money is buying a tool truck box. Everybody else isn't going to spend that much. The big mistake with the Icon boxes is they are 24" deep. You can buy other 24" and 30" boxes cheaper elsewhere. I'm sure some will fall into the trap that if it's at HF, it had to be the lowest price around.
I picked up some stuff Friday at my local HF that carries the Icon boxes. Store manager said they have not sold one yet? Looked at them very closely again. Yes they are nicer than the U.S. General. But the prices are just crazy. The 56" with the 20% Icon coupon is $3199.00. You could buy four of the 56" U.S. General and one 44" for that price.
James