You can be sure that hype is inversely proportional to function for ALL products. It's a pet peeve of mine. In other words, the more it's hyped the less it's worth.
If you buy something from an infomercial, you are paying at least double what it's worth for something that may or may not work. They NEVER tell you the downside.
For example, the Fein multimaster. They don't tell you the patent has expired and Rockwell is selling their $400 product for about $175.
But Rockwell is just as guilty. They are selling the Jawhorse for $175. It should cost about $50.
If you don't believe me, you should take Marketing 101. I know these things. My MBA is from Johns Hopkins.