I suspect the Icon USA made set is no more. I bought a 9 or 12 piece set of them that were on clearance and then also got the a 30% off of them with a coupon so they were very reasonably priced. I haven't seen them in store in months.
I honestly don't know why I bought them other than they were on sale and it was an impulse purchase. I seldom use snap ring pliers and I've had 3-4 pliers already from Lisle that have served my needs for the past 30 years. I guess now I'm covered for anything.
The Icons are the ones that are a 1/4 turn fastener to change position. I personally like the ones I already had better that were a threaded fastener. The threaded ones are just as easily flipped and seem more stout for a snap ring plier.