I would bet in 10 years you will start to see the end of this truck dealer cluster F.
I don't think it will take nearly that long, and I'm not just talking about SO. I am not a professional mechanic, but I am a professional marketing guy and product manager.
Rant ON...
If you ask me exactly what a truck-dealer provides, I think a good one....
• Has the latest tools for you to touch and try
• Has knowledge of your toolbox and business, and can offer meaningful opinions if you have a tool-related question
• May offer a (weekly) payment plan for people who aren't exactly bad credit, but just can't seem to make a payment unless they are reminded
• Takes tools/boxes in trade so you can move up the line
• Offers a convenient way for you to purchase new tools and exchanges defective tools for you quickly and efficiently so you can get back to work
In the fairly recent past, the only way to learn about new tools was from a friend, a magazine, a trade show, or the tool guy. When that was true, the truck-dealer was as eagerly anticipated as the 'Wells Fargo Wagon' of old. He always had news - a story to tell about a tool or the line in general - and people couldn't wait for him to show up. If he missed a visit you worried that you might be missing out on the latest time-saving device.
These days anyone can jump on the internet and find a myriad of product reviews and opinions. I can often get better answers to my tool questions from forums like this than what a truck-dealer might tell me, even if I respect him. People on this forum are varied enough in skills, backgrounds, and opinions, that I almost always find that someone has already asked the question or made the point that I had.
So what keeps a truck dealer in business these days? Looking at the list above, I'd say two things - convenience and 'real' customer service. If they DON'T show up with a well-stocked truck, they're dead before they start. But just having the inventory is not enough. They need the other aspects of customer service:
Dependable - shows up a regular basis or promptly when called
Product support - quick no-hassle exchanges or returns)
Product knowledge - knows their stuff
Customer knowledge - knows YOUR stuff, i.e., what tools should you have that you don't, and why?
If you think about the tool-truck guys that call on you now, how many pass this test? If you have ANY that do, treasure and support them. They're a rare breed.
The rest - well, they'll be gone in a few months. If they are replaced at all it will likely be by a string of similar disappointments, until finally nobody represents the line anymore.
In my opinion the tool companies are scripting their own demise. They continue to THINK that they are a premium product, but - as evidenced by this thread - are doing less and less to deliver on the 'premium' part and relying more on their past to prop up high prices and mediocre service. We - the tool buyers, their customers of today - are smarter than that. We can easily compare notes with others and determine what is real VALUE versus marketing HYPE.
If the tool-truck companies can deliver a superior product and experience, they will thrive even in a challenging economy. If they can't - or WON'T (i.e this thread) - they will cease to exist.
I, for one, am anxious to see how this saga plays out...
Rant OFF