This popped into my YT feed a few days ago. I've been avoiding it, but finally gave in and watched it last night.
TLDW... Kreg is entering the cordless tool market. They are taking an interesting marketing approach in that they seem to be targeting hobby woodworkers and weekend warriors specifically. The video is more of an overview of the lineup and touches on a few interesting features that have been incorporated into the tools, but doesn't really go too deep on any of them.
Unless I totally missed something, I really didn't see anything that is going to upend the woodworking power tool market. While there are certainly some interesting and well thought out features incorporated into the tools, I didn't see anything that is a 'game changer'. The star of the lineup - the Rebel pocket hole machine - seems like a solution looking for a problem. If you need to do pocket holes in the field, my gut says most people will likely just keep using one of the jigs they already own. If you need to do so many pocket holes that you need a machine for it, I don't see a reason why you'd spend $300 on a bare tool Rebel when you can get the corded Foreman for $400 and end up with a much more robust machine. That's just my opinion of course, I'm not a ******** woodworker either.
Despite all that, I certainly hope they do well with the lineup. Kreg is local to me and I had the pleasure of meeting Craig Sommerfeld and touring his personal shop (he's got some pretty nice cars) ~20 years ago. It'll be an uphill battle for sure.
More info here:
TLDW... Kreg is entering the cordless tool market. They are taking an interesting marketing approach in that they seem to be targeting hobby woodworkers and weekend warriors specifically. The video is more of an overview of the lineup and touches on a few interesting features that have been incorporated into the tools, but doesn't really go too deep on any of them.
Unless I totally missed something, I really didn't see anything that is going to upend the woodworking power tool market. While there are certainly some interesting and well thought out features incorporated into the tools, I didn't see anything that is a 'game changer'. The star of the lineup - the Rebel pocket hole machine - seems like a solution looking for a problem. If you need to do pocket holes in the field, my gut says most people will likely just keep using one of the jigs they already own. If you need to do so many pocket holes that you need a machine for it, I don't see a reason why you'd spend $300 on a bare tool Rebel when you can get the corded Foreman for $400 and end up with a much more robust machine. That's just my opinion of course, I'm not a ******** woodworker either.
Despite all that, I certainly hope they do well with the lineup. Kreg is local to me and I had the pleasure of meeting Craig Sommerfeld and touring his personal shop (he's got some pretty nice cars) ~20 years ago. It'll be an uphill battle for sure.
More info here:

