Amazon is cracking down on counterfeiters, and a legal expert says consumers should be 'cautiously optimistic'
Amazon says attempts to create seller accounts by counterfeiters were down nearly 90% from 2020 to 2022 thanks to its efforts.
Amazon acknowledges the serious nature of the counterfeit problem on the platform. It spent $1.2 billion and employed 15,000 people to fight fraud on the marketplace in 2022, per the report. Counterfeit products are a “huge problem,” according to Robert Freund, a lawyer who works on ecommerce and social media marketing cases.
In 2022, Amazon said its Counterfeit Crimes Unit pursued more than 1,300 counterfeiting criminals in the U.S., U.K., EU, and China, and disposed of more than 6 million counterfeit products. While that’s progress, Freund says it also shows the difficulty of wiping out counterfeits completely.


































