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New Harbor Freight Tools SEMA 2023

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LWB

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Likely the only one's being "turned off" or upset is the sour grapes bunch.

The HF store near me, pretty busy every time I stop there.

Many (most) people now days, fully realize that they could not afford a box full of Snap On if they wanted to. To them why would a 75% savings for a similar design usable product "get old"? :dunno:

Nagh, no sour grapes. Like I said, I have a HF cart. Same as a CT cart but blue ;)That's my point, exactly. Why are they pointing towards Snap-On when that's not their customer base? It's just my opinion and I don't expect to change anyone else's. I won't buy the knock offs but who cares?
 
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Pinemarten

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well, I guess the Snap-on fanboys are feeling outrage over HF's sincere form of flattery (copying) the Snap-on designs, to the point they have to weigh in and remind us that Chinese workers will somehow be better off if we practice ethical tool shopping or something like that.....

In the meantime, here is another video of HF products at SEMA, from Koon Trucking.

I'll just post this before I start looking for a thread on some other Forum where the Bush's Beans fans argue with the Goya Beans fans.
 
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zendriver

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If they keep going, they are probably going to need bigger stores.

Plenty of empty ones in the shopping center, my local HF is in.
 

Bubba Fett

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HF's direct copying of Snap-on and Knipex is shady as hell.

But some of these tools were inspired from older tools in the first place. Kraeuter had three position slip joint pliers decades ago. Indestro, Wilde, Buffalo had long nose slip joint pliers, though not as long as Snap-on's. But the idea was already there. Snap-on improved it, but they didn't completely invent it.

Plus, HF won the lawsuit over the Daytona jacks, so they figure they are immune from stealing designs as long as they change a small detail. Again, it is shady, and it is profiting on some someone else's work, but that's capitalism.
 

AEAdam

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that patent isn't on three position joints (which has been around forever), but an improvement on adjustment. As I said, I've ot used them, so I don't know if it's an improvement or not (and given how sucky three position slip joints can be, I'm willing to bet it is.)
The old style, pre-talon 47ACP is my favorite, go to Snap on pliers. It’s the 2 position where you must rotate 90degrees to move the joint. Mine are absolutely beautifully made, perfect jaws and have no discernible flex. The handles are wide in decrease palm pressure. These are, in my opinion, the BEST incarnation of basic slip joint pliers.

The new 47ACP in my opinion are bigger, clumsier, with thicker tips. I can take some pics in anyone is interested. These can still be had for about $25-30 on eBay.
 

AEAdam

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Likely the only one's being "turned off" or upset is the sour grapes bunch.
That’s reductive. I think a lot of us wish China’s capitalist leanings would include intellectual property rights for its OWN citizens’ sakes so clever manufacturers could bring innovation to the marketplace like Koken has done.

Instead, they have, what I perceive as, a very negative campaign that smears Snap on as nothing more than overpriced products of similar quality. That’s a lie. And it’s scuzzy. And it’s disrespectful to the customers.
As you say, not everyone can afford Snap on. But you shouldn’t have to run Snap on down to feel good about your purchase. If that’s sour grapes I stand corrected.
 
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VolvoRyan

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There's an irony that the Snap-On haters will cheerfully buy Snap-On clones from HF. ;)

I see it as a missed opportunity for HF to introduce something a little different and, perhaps, create their own design language and brand image. There's no doubt that HF is a force to be reckoned with these days when it comes to being able to buy tools locally.

Now that I'm older, I'm a bit of a tool snob, but I actually enjoy visiting HF. The hand tool departments of HD and Lowes are a real let down. HF caters more to the mechanic scene much better than hardware stores. I wish HF of today was around when I was starting out forever ago.

My most local HF got a shiny new store front about a mile from the old store. Lots more retail space. All the HF employees out here are super-duper nice, too!

-Ryan
 

VolvoRyan

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Instead they have, what I perceive as, a very negative campaign that smears Snap on as nothing more than overpriced products of equal quality. That’s a lie. And it’s scuzzy.

Who's "they" in this? Just curious. I don't have the energy to get mad about this stuff.

-Ryan
 

zendriver

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That’s reductive. I think a lot of us wish China’s capitalist leanings would include intellectual property rights for its OWN citizens’ sakes so clever manufacturers could bring innovation to the market place like Koken has done.

Instead they have, what I perceive as, a very negative campaign that smears Snap on as nothing more than overpriced products of equal quality. That’s a lie. And it’s scuzzy.

That said, I didn’t see ANY of that in the SEMA video. I see it in the stores and in online flyers etc. it insults my and other customers’ intelligence.

As you say, not everyone can afford Snap on. But you shouldn’t have to run them down to feel good about your purchase. If that’s sour grapes I stand corrected.
As as far as I have ever seen, Harbor Freight has never compared their quality to Snap On (or anyone else) .

Only on price, which they absolutely do "beat" SO.

I love SO tools and have some, but they are overpriced. I have some sockets and ratchet, that I have had for 50 years. In my use they don't really perform any better or worse than anything else.
 
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Qualitytools

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Thanks for sharing OP, I am interested in the Knipex knockoff of the hose clamp plier coming out.
 

amlv20

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I personally am excited to see the 1/4 and 3/8 foam in case sets. Those will be perfect to throw in the back of the truck and in the daily driver for a great price.

Also looking forward to the ball joint press. Need something that will survive the few times I use it.
 

2ndGearRubber

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As as far as I have ever seen, Harbor Freight has never compared their quality to Snap On (or anyone else) .

Only on price, which they absolutely do "beat" SO.

I love SO tools and have some, but they are overpriced. I have some sockets and ratchet, that I have had for 50 years. In my use they don't really perform any better or worse than anything else.

Doesn't their website specifically say - "compare to snap on at price X"
 

AEAdam

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Who's "they" in this? Just curious. I don't have the energy to get mad about this stuff.

-Ryan
Harbor Freight tools (marketing dept?)

I’m not mad about it, just explaining why some folks have a negative reaction to “US GENERAL BEATS SNAP ON” flyers as they introduce nearly exact copies of Snap On’s latest offerings down to the font they used for size markings. It’s just ickky.
 

2ndGearRubber

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Harbor Freight tools (marketing dept?)

I’m not mad about it, just explaining why some folks have a negative reaction to “US GENERAL BEATS SNAP ON” flyers as they introduce nearly exact copies of Snap On’s latest offerings down to the font they used for size markings. It’s just ickky.

It's a real loss for the market overall, copying.

Icon could have undercut the sockets to aid removal from ratchets, and made superior ergonomics to snap ons standard sockets. Then they could tell you to compare, and show their products benefits. Copying means you have all the down sides of another companies products as well.
 

zendriver

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Doesn't their website specifically say - "compare to snap on at price X"
Yes, that's exactly what I stated.

Everything else is comparing functions and/or features. A combination wrench is a combination wrench.

If they stated they had similar or better quality, that would be kind of dumb, since there is really no way to substantiate that claim at all.

Price? sure that's easy. Besides, no one that shops there usually cares if the quality is better than elsewhere, only if they like the lower price.

That's been their business model since day one.
 
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2ndGearRubber

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Yes, that's exactly what I stated.

Everything else is comparing functions and/or features. A combination wrench is a combination wrench.

If they stated they had similar or better quality, that would be kind of dumb, since there is really no way to substantiate that claim at all.

Price? sure that's easy.

"Compare" would mean the items are "comparable", wouldn't you think? They're offering what they claim as a comparable item, for less money. Which is debatable, but their price is certainly lower.

I suppose the HF is "comparable" in the way a Hyundai Sonata is "comparable" to a Toyota Camry.
 

zendriver

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"Compare" would mean the items are "comparable", wouldn't you think? They're offering what they claim as a comparable item, for less money. Which is debatable, but their price is certainly lower.

I suppose the HF is "comparable" in the way a Hyundai Sonata is "comparable" to a Toyota Camry.
Sure if both cars had similar functions and/or features.

Why is it "debatable"? Is a standard combination wrench not a standard combination wrench? They both remove and install fasteners.
 

VolvoRyan

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Harbor Freight tools (marketing dept?)

I’m not mad about it, just explaining why some folks have a negative reaction to “US GENERAL BEATS SNAP ON” flyers as they introduce nearly exact copies of Snap On’s latest offerings down to the font they used for size markings. It’s just ickky.

Got it. That's what I thought, but wanted to clarify with you.

Yes, I agree 100%. I don't like that they "Compare with....".... because it's never a direct comparison. It's a bit insulting, too. I mean, I know how much things that aren't HF cost. Telling me "how much I'm saving" is like telling me I can't do math.

The exact-copy of Snap-On does indeed turn me off of the ICON brand. I'd be more willing to try it out if the "brand" had it's own identity. I also feel like they phoned it in with the name: "We need an iconic name that sounds like Snap-On. How 'bout ICON? Yep." Sigh....

Is what it is.

-Ryan
 

1320

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...The exact-copy of Snap-On does indeed turn me off of the ICON brand. I'd be more willing to try it out if the "brand" had it's own identity. I also feel like they phoned it in with the name: "We need an iconic name that sounds like Snap-On. How 'bout ICON? Yep." Sigh....

People remember the HF DJ3000/Snap-on FJ300 jack lawsuit, but I think fewer remember that Snap-on intended to bring "Ikon" tool boxes to market and were presumably prevented from doing so by Harbor Freight or decided not to do so because Harbor Freight had begun to use the Icon name.

I actually can't find anything at all online about them now, perhaps because search engines think I mean "icon" and not "ikon." At least, I think it was Ikon, and not Icon...
 
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AEAdam

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People remember the HF DJ3000/Snap-on FJ300 jack lawsuit, but I think fewer remember that Snap-on intended to bring "Ikon" tool boxes to market and were presumably prevented from doing so by Harbor Freight or decided not to do so because Harbor Freight had begun to use the Icon name.

I actually can't find anything at all online about them now, perhaps because search engines think I mean "icon" and not "ikon." At least, I think it was Ikon, and not Icon...
Maybe I’m just being paranoid: I think all of this is a HF marketing tactic that plays into peoples‘ misconceptions that all products come from a single factory in China. I think the Daytona jack really brought that message.

So the play is, copy popular brands and let some imbeciles on the internet suggest your product is actually coming from the same factory as your competitors’.
 

Mb4

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Harbor Freight tools (marketing dept?)

I’m not mad about it, just explaining why some folks have a negative reaction to “US GENERAL BEATS SNAP ON” flyers as they introduce nearly exact copies of Snap On’s latest offerings down to the font they used for size markings. It’s just ickky.

HF advertising reminds me of Phantom Fireworks.
 

2ndGearRubber

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Sure if both cars had similar functions and/or features.

Why is it "debatable"? Is a standard combination wrench not a standard combination wrench? They both remove and install fasteners.

A hyundai sonata has a significantly worse resale, awful depreciation, and a famously unreliable engine family. That's why I used the example. Both have 4 doors, 4 cylinder engines, and are mid level sedans. A Camry is a much better product.

A generic India made wrench is not comparable to an Icon in fit, finish, or performance. The Icon isn't a Wright wrench either. They compare in the same way the hyundai and Toyota compare. To the unwashed masses making a choice with no research, they're generally comparable. Those in the know, the toyota is a superior product. If both were the same price and availability, you'd pick the toyota. Just like if Icon and Snap On were on the same shelf, same price, people are buying snap on.

A hyundai is a solid car if you take care of it. A Toyota is a better vehicle. It's market position, resale, and reliability reflect that
 

M635_Guy

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HF's direct copying of Snap-on and Knipex is shady as hell.

But some of these tools were inspired from older tools in the first place. Kraeuter had three position slip joint pliers decades ago. Indestro, Wilde, Buffalo had long nose slip joint pliers, though not as long as Snap-on's. But the idea was already there. Snap-on improved it, but they didn't completely invent it.
Lots of tools from everybody are standing on the shoulders of other tools/designs.

Plus, HF won the lawsuit over the Daytona jacks, so they figure they are immune from stealing designs as long as they change a small detail. Again, it is shady, and it is profiting on some someone else's work, but that's capitalism.
HF didn't win - SO settled after the judge kinda tore them apart. It was an ornamental patent, and SO settled after the judge noted that their complaint didn't meet the "ordinary observer" standard, and pointed out that the complaints they cited were biased (e.g. Snap On dealers, etc.), and anecdotal. It was a weak claim, and a pretty poorly-constructed lawsuit. Honestly, the Pliers Wrench is far closer to a direct copy than the damn jack was. I agree with folks saying it's silly and disappointing, but I'm guessing the most vigorously-complaining group would be mightily surprised at how many products in their house are just as guilty of being a copycat design.

If it's not protected, it's not protected. My threshold for 'shady' is a lot higher. I seriously doubt anyone buying the products from HF thinks they're getting a SO or Knipex that is just relabled.

That’s reductive. I think a lot of us wish China’s capitalist leanings would include intellectual property rights for its OWN citizens’ sakes so clever manufacturers could bring innovation to the marketplace like Koken has done.

China does have an intellectual property system. Japan does too. Guess what? They don't recognize US patents, and the US doesn't recognize theirs. Ya gotta do the work around the globe if you want to protect the intellectual property around the globe.

Instead, they have, what I perceive as, a very negative campaign that smears Snap on as nothing more than overpriced products of similar quality. That’s a lie. And it’s scuzzy. And it’s disrespectful to the customers.
By any objective measure, Snap On is overpriced at a product level. You can argue the value of their business model (which is what really creates the price level they sell at), support for their customers, etc. but of course those don't add any value at all to the vast majority of people not working with those tools in an environment where the trucks show up routinely.

Look at a basic ~7" ratchet - Icon is $38. KoKen is $82. Snap On F80 is $135.

I own SO and Icon ratchets that are roughly the same length, and often use them side by side (I switch between ratchets with different sockets instead of swapping sockets). I literally lose track of which is which. On occasion I do notice the F80 has a tiny bit less backdrag. But 95%+ of the time... k0WNDf.gif

There's an irony that the Snap-On haters will cheerfully buy Snap-On clones from HF. ;)
I don't think the "Snap On Hater" really exists, at least not in the concrete form or numbers the "HF Hater" does. Anyone that argues that SO doesn't offer outstanding tools that are of high quality isn't dealing in reality, and likely hasn't used any. The reverse is mainly true with Icon. The hand-tools score well in every objective test I've seen (Tools Tested, Torque Test Channel, Real Tool Reviews, Client Graphics, etc.). For a hundred bucks less per ratchet, I can live with that.

I see it as a missed opportunity for HF to introduce something a little different and, perhaps, create their own design language and brand image. There's no doubt that HF is a force to be reckoned with these days when it comes to being able to buy tools locally.

Now that I'm older, I'm a bit of a tool snob, but I actually enjoy visiting HF. The hand tool departments of HD and Lowes are a real let down. HF caters more to the mechanic scene much better than hardware stores. I wish HF of today was around when I was starting out forever ago.

My most local HF got a shiny new store front about a mile from the old store. Lots more retail space. All the HF employees out here are super-duper nice, too!

-Ryan

I agree with you that they could have done some very simple things to establish an Icon 'look" that would be less annoying than what they're doing now. I also agree that HD/Lowe's/Everybody is pretty disappointing.

Today's HD feels like what the Sears tool department might have become if they'd spun it off into a Craftsman Tools store... (but better - there was a point where a lot of stuff had the Craftsman name that was just as much garbage as what HF was 25 years ago...
 

2ndGearRubber

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Maybe I’m just being paranoid: I think all of this is a HF marketing tactic that plays into peoples‘ misconceptions that all products come from a single factory in China. I think the Daytona jack really brought that message.

So the play is, copy popular brands and let some imbeciles on the internet suggest your product is actually coming from the same factory as your competitors’.

That's basically every Tiktok comment section about tools.
 

dsaabm

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Maybe I’m just being paranoid: I think all of this is a HF marketing tactic that plays into peoples‘ misconceptions that all products come from a single factory in China. I think the Daytona jack really brought that message.

So the play is, copy popular brands and let some imbeciles on the internet suggest your product is actually coming from the same factory as your competitors’.

100% - Tons of instagram and facebook comments about how these tools are 'from the same factory' to 'snapon factory seconds' or 'HF found who makes it for snap-on' etc I think that's exactly why they put so much effort into making some of these products exactly as the snapon, ther new Ball Joint Press "BJA1" indentical to the Snap-on BJP1 is yet another example. It's a interesting way to market a product lol
 

dnschmidt

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Nagh, no sour grapes. Like I said, I have a HF cart. Same as a CT cart but blue ;)That's my point, exactly. Why are they pointing towards Snap-On when that's not their customer base? It's just my opinion and I don't expect to change anyone else's. I won't buy the knock offs but who cares?
Well, I've got a boatload of Knipex Pliers Wrenches and the ICON seems identical in quality to me. Wish HF would come out with additional sizes.
 

zendriver

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A hyundai sonata has a significantly worse resale, awful depreciation, and a famously unreliable engine family. That's why I used the example. Both have 4 doors, 4 cylinder engines, and are mid level sedans. A Camry is a much better product.

A generic India made wrench is not comparable to an Icon in fit, finish, or performance. The Icon isn't a Wright wrench either. They compare in the same way the hyundai and Toyota compare. To the unwashed masses making a choice with no research, they're generally comparable. Those in the know, the toyota is a superior product. If both were the same price and availability, you'd pick the toyota. Just like if Icon and Snap On were on the same shelf, same price, people are buying snap on.

A hyundai is a solid car if you take care of it. A Toyota is a better vehicle. It's market position, resale, and reliability reflect that
They both remove and re-stall fasteners, so we all know they are comparable.

“Resale” has nothing to do with HF comparison

A$45 ratchet does not have the same resale value as $145 ratchet

Why would anyone care?
 

M6erfan

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Nagh, no sour grapes. Like I said, I have a HF cart. Same as a CT cart but blue ;)That's my point, exactly. Why are they pointing towards Snap-On when that's not their customer base? It's just my opinion and I don't expect to change anyone else's. I won't buy the knock offs but who cares?

Because almost anyone using tools has heard of S-o, and S-o has a stellar reputation. Not sure that "Compare to Canadian Tire Mastercraft" has the same effect.
 

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It's a real loss for the market overall, copying.

Icon could have undercut the sockets to aid removal from ratchets, and made superior ergonomics to snap ons standard sockets. Then they could tell you to compare, and show their products benefits. Copying means you have all the down sides of another companies products as well.

^This. Maybe add some awesome knurling too. I mean, sure, S-o sockets are fine, but from a design/ergo perspective they're ho-hum at best.

I was hoping Tekton would have innovated their socket reboot a couple years ago. But nope, same old boring design. Snooze . . .
 

2ndGearRubber

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They both remove and re-stall fasteners, so we all know they are comparable.

“Resale” has nothing to do with HF comparison

A$45 ratchet does not have the same resale value as $145 ratchet

Why would anyone care?

Maybe the Icon and the Wright would, I did mention INDIA branded wrenches.....

I'm not mentioning resale for tools, merely as an example of why a toyota and a hyundai aren't inherently "comparable". You get more standard equipment and better price on the hyundai, because it has a worse reputation and reliability. The toyota and the hyundai are not directly comparable items, because of these differences. They cannot be compared in the same way a cinder block can be compared to another cinder block. In the same way an INDIA wrench cannot be compared directly to an Icon wrench. Yes, they both meet the definition of a wrench. The price reflects COO, tolerances, marketing, performance, a variety of factors. IMO one can hardly even compare an INDIA branded wrench vs a Taiwanese version, as far as price, because Taiwanese labor costs are inherently higher than India. Thus the value/$ equation is always offset by the inherent labor cost. Same deal as "compare to Proto". One can't compare directly with Proto, because the guy making the Proto wrench lives and is paid in a first world country. Of course the asian made tool is cheaper. Thus it's not apples to apples to compare value or performance/dollar without an asterisk of where it's made. It would be unfair to sell made in India cheap-o wrenches and say "compare to Icon", which has a know distribution system, higher labor costs, etc. Apples and Oranges.


Because almost anyone using tools has heard of S-o, and S-o has a stellar reputation. Not sure that "Compare to Canadian Tire Mastercraft" has the same effect.

IMO it's lame when Hyundai does it, and when Icon does it. They know damn well the RAV4 is a superior vehicle and they're only competing on price/equipment.
 

2ndGearRubber

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^This. Maybe add some awesome knurling too. I mean, sure, S-o sockets are fine, but from a design/ergo perspective they're ho-hum at best.

I was hoping Tekton would have innovated their socket reboot a couple years ago. But nope, same old boring design. Snooze . . .

Snap on sockets work well, but they could do some major ergonomic improvements. That's what *****. Icon is just copying, so now there's no additional innovation despite having another player in the biz. So while someone else is competing via price, the market doesn't have another innovator making cool stuff like pliers wrenches, for instance.

You see in the scan tool world, Autel and Launch were initially behind the 8-ball to snap on. Buggy-er tools, less support, no history of sucsess, etc. Now they innovate, and improve constantly, and the market is better off for it. The user has higher quality tools and more options.

Most marketing is lame, IMO. I baffles me that many can't see right through most of it.

Well that's 100% true. Snap on has a few youtube videos describing products, and you can see the desk jockeys easily as they can barely operate pliers when showing them off. "Yeah the snap on scan tool lets you know that something is bad and needs fixed". LOL
 

scooby074

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Doesn't their website specifically say - "compare to snap on at price X"
Yup. They absolutely are implying that they are as good as SO. And that you're a sucker if you pay more for "the same" tool off the truck.

Someone will pop up here, White Knight HF, and say that they aren't saying that, and that they are just talking price, not quality, but thats a lot of BS IMHO.
 

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Because almost anyone using tools has heard of S-o, and S-o has a stellar reputation. Not sure that "Compare to Canadian Tire Mastercraft" has the same effect.
I'm not so sure that's true. I think people using tools seriously (I'd never claim to be a mechanic or at a pro-level, but I'm a fairly serious DIY'er) will likely have heard of Snap On, but I seriously doubt most people I know who aren't car-nuts like me have any idea who Snap On is. I know people who have tools and use them for general DIY and even occasionally their cars, but I think if I said "Snap On" to them they'd know it was a tool company. And there are a lot of those people wandering the aisles of Harbor Freight, Home Depot, Lowe's etc. They vastly outnumber the GJ crowd.
 

scooby074

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Maybe I’m just being paranoid: I think all of this is a HF marketing tactic that plays into peoples‘ misconceptions that all products come from a single factory in China. I think the Daytona jack really brought that message.

So the play is, copy popular brands and let some imbeciles on the internet suggest your product is actually coming from the same factory as your competitors’.

Very much so. HF Loves and promotes the FUD around their tools coming from the same plants as SO. They sure dont make any effort to set the record straight.

Folks in this thread who are on Tiktok, YT, reddit etc. see the idiots promoting the BS that "they all come from the same plant in china". Id almost swear that HF was pulling the strings in the background to push those lies. My tinfoil hat is in the shop, why do you ask?
 

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Very much so. HF Loves and promotes the FUD around their tools coming from the same plants as SO. They sure dont make any effort to set the record straight.

Folks in this thread who are on Tiktok, YT, reddit etc. see the idiots promoting the BS that "they all come from the same plant in china". Id almost swear that HF was pulling the strings in the background to push those lies. My tinfoil hat is in the shop, why do you ask?

How dim does one have to be to equate Made in USA to Made in Taiwan/China/India, etc?
 

LWB

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Oct 6, 2019
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1,243
Location
ON, Canada
Because almost anyone using tools has heard of S-o, and S-o has a stellar reputation. Not sure that "Compare to Canadian Tire Mastercraft" has the same effect.

I said that Canadian Tire doesn't compare their products or pricing to Snap-On.
 
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