Milwaukee's stuff should not be mentioned in the same sentence as Craftsman (garbage). ..
If you're talking cordless Milwaukee is top of the line;
This is the sort of topic that brings eyeballs to GJ and offers real value to the website in my opinion.
Craftsman ISN’T garbage. Craftsman is owned by Stanley Black and Decker along with DeWalt. In some instances, Craftsman and DeWalt share components, but are not identical. Despite their similarities, they are offered at different price points. In some cases, Craftsman models out perform some Dewalt models.
Milwaukee Tools’ parent TTI, owns Rigid, Ryobi and AEG.
I think Bosch and Maffell are related.
These different brands often share parts. Some may share factories. That doesn’t mean they are identical, however. Buyers suspicious that the real world differences are solely marketing and outer mold colors, are
right to be suspicious. This is the root of many threads here.
The points I’d like to make are:
1) Just because 2 tools look alike, even if they are co-produced, doesn’t necessarily mean they will perform alike. That’s not how factories work.
2) Many companies seek a “good, better, best” marketing strategy, to “saturate” the market, selling to every segment. It’s sometimes possible they offer identical products at different price points, which is an all too common root of anxiety for buyers looking to make smart decisions.
For example: Am I foolish to buy a Porsche Macan when it’s essentially an Audi Q5? Is a Macan just an overpriced Q5?
3) To make matters more complicated, the reviewers some of us quote and trust don’t always review features that are good indicators of real world utility. Ultimate strength, max torque, etc, are often not that important or not different enough to provide valuable buying advice.