First, the story of ‘Milwaukee second’s’ inside ‘Makitas’ is obviously B/S.
Secondly, my personal observation is, and that might differ from how it works in the US/ North America, it’s all about availability and accessibility for those outside the ‘forums’/‘social media’-bubble. You still have some of the ‘it’s always been done this way’ people mixed in between, but at large/ scale: what is most conveniently available/accessible gets bought & used.
From a couple of ‘Thanksgiving haul’ type tool reviews/videos I have watched over the years, it seems that the US big box stores offer a great variety of brands and almost all seem to have Milwaukee, DeWalt, Makita, (…).
There was a time when a - mainly work clothing - supplier started to offer some tools as well. Let’s say the basics, not full blown industrial supplier range. DeWalt power tools and a lot of Stanley hand tools and accessories. It didn’t take long and many of the ‘guys’ buying those supplier’s clothes, turned up with DeWalt power tools and their hand tools in that one Stanley tool bag they sold.
One of my supplier’s wouldn’t even touch Milwaukee if it was the last tool brand on earth. They are a Bosch premium specialist and thats what they sell every day, what they have in stock, what they service, what they can offer at best price because they’re stocking them at scale. They offer other & also specialist niche brands as well, but no Milwaukee ever. Right or wrong, I don’t judge/care - I know what I can get from them and what not. Needless to say, their regular customers are probably on the Bosch train for the most part when it comes to power tools - even more so, when they are not influenced by ’forums’/‘social media’.
On the contrary, another supplier that is the closest to me, they kicked Bosch & Festool to the curb and switched over to DeWalt completely. Business decision. And while back in the Bosch days they obviously offered the Bosch owned ‘Hawera’ brand drill bits, now that Bosch has done away with that brandname, they don’t sell the Bosch accessories but switched over to Heller brand drill bits/ consumables.
I’m sure you’ll find people not switching the brand but the supplier, but again, at large? It’s still the closest supplier for an x k amount of people and most with a credit line/account …
Personally, I ain’t hatin’ nobody. The more the merrier.
Kind regards,
Olli