Hilti is effectively online only. Bosch
Hilti is huge in Europe and with the leasing structure they use, the online model has worked for them for many years. That model works for the same reason in the US, but Hilti was founded in 1941 and the name alone is worth millions by recognition. FLEX was released in 2021, four years and frankly, nobody knows about them because of the **** job Lowes and Chervon did.
Bosch, in my area, seems to be growing. Lowes isn’t helping, but my local stores Mom&Pop hardware stores have starting selling Bosch last year.
It appears that Chervon brands FLEX as “Devon” in other parts of the world, so as the ODM, they aren’t just invested in a single source. It’s good and bad. It’s good because it allows them to generate more revenue from the same designs. It’s bad because if one income stream drys up, they can turn it off and focus on another market.
Make no mistake. Im heavily invested into the FLEX ecosystem. With my lights, I think I own 14 products and about a dozen packs. They are good tools, but they lack refinement and don’t have the balance of my Makita LXT/XGT stuff. They aren’t short on power.
All that’s said, I feel that Lowes dropping FLEX means the end of the brand in the US market. It doesn’t mean the end of Chervon, but it could mean the end of warranty, support and repair in the next year or two. Time will tell. It’s hard to to know what to believe because we get nothing official from either FLEX or Lowes about it because they both have skin in the game and will want to earn as much profit right up until the lights go out.