The first law of thermodynamics refutes this.
I second the thermodynamics laws here and have a 1850 page book to prove it. (Not saying I was awake for every lecture that semester though

)
Every heating device (electric, natural gas, propane, used oil, wood, etc) has a very specific point where it acheives it's highest efficiency, which is where you get the most heat for least amount of fuel used.
Every heat distribution device also has a very specific point in which it operates at peak efficiency. In this case, the flow rate at which heat is equally distributed to the entire floor. To slow and the heat only goes into the floor where first portion of the piping runs. To fast and the floor doesn't get any warmer than it already is, or worse, gets colder.
And then there is the environment. To maintain current temperature, a perfectly efficient system would add exactly the same amount of heat that was being lost by the environment at exactly the rate it was being lost (obviously doesn't exist).
When you take the heating device and combine it with the heat distribution device into one system, the highest system efficiency may, or may not, be the point at which each device is running at it's own peak efficincy. A perfect design would be when the systems peak efficiency is the point at which each unit is operating at it's own peak efficiency. When the design is less than perfect (always true in the real world to some extent), the systems peak efficiency will be at a point where one or more of the devices are not operating at it's own peak efficiency. This is a concept often misunderstood by people designing systems because they simply use the literature provided by each component's manufacturer and set the device to run at it's most efficient level not, taking into account the interaction of the components and the environment.
He saw the performance of the system increase because he altered his system to a more efficient operating point. Somebody else with a different system and environment may need a reduced flow rate to get better results.