agreed
as a company, nobody forced them to sell or liquidate their stock to discount resellers
that was a corporate decision based on revenue and profit margins
so you have to ask the question, is that product defective? if the answer is yes, then what kind of company are you to knowingly dump defective product on the market knowing that it is defective and will end up in customers hands and ruin your product reputation, just so you could "cut your losses"?
it's probably fair to assume the above isn't the case - what company executives in their right mind would do that
so.....
it's fair to assume the product is fine and works as prescribed
if so, why not warranty it?
you say to protect your reseller channel? well then if you want us to really believe that bs, then YOU protect your reseller channel and stop dumping your product through discount sellers - in other words you have with full knowledge authorized this to happen - if you didn't then you would scrap your old or excess inventory - you made a choice and you unloaded it.
so your company in this business model ***** in two ways
one, you only give lip service to your "authorized" reseller channel but you cut their legs out from under them by flooding the market elsewhere with cheap product - so when it suits you, you'll bypass your channel and give them unfair competition.
two, you absolve yourself from supporting your product with this artificial requirement. You "authorized" the sale of this product, even if you say you didn't -the fact you sold your product to some liquidator is your corporate authorization through informal channels - therefore this is product that has to be warrantied, period.
stop the double speak - one way or the other