I know Craftsman was never the best brand available, but they were a good value for the average consumer.
And here is the essence of the Sears brand.
Sears has had a lot of difficulties over the years since the end of the catalog era. They brought in Lands End to prop up their soft goods. They bought K-Mart. They still are struggling, looking for that elusive retail formula.
I haven't been on any sewing journal boards or modeling runway boards, but I wonder if the complaining on offshoring clothing goes on to the same extent as in tools. Look in your closets and dressers. I bet most of us have labels from Sri Lanka, Vietnam, Malaysia, Singapore, India...
I just took off my cotton Polo style shirt, read the label, and the tag says 'Made in Peru'. Huh. Didn't know they made clothing there. I'm pretty happy with Peru, they have Machu Pichu, they send us killer fruit in the winter, and they're even in the same hemisphere. I don't see where importing fruit in the winter is bad. I don't see where buying their shirts is bad either. Hopefully we are selling Peru some Fords, some wheat, and some berries in
our summer.
If it's OK to buy German tools, or British tools, why is it bad to buy Taiwanese tools? If they serve your purpose? Isn't it about if the product is a good value for your intended use?
I'm not smart enough to figure out if Sears is going to make it. They do face more competition now for the homeowner. When I bought my first Craftsman tools, there was no Home Depot Harbor Freight or Lowes. Car part stores had more expensive tools, still do. Many old school companies when faced with more competition didn't do well. Look at GM: Oldsmobile and Pontiac are gone. Pan AM, a memory.
I nickname I've heard of Home Depot is "Disneyland for men" *. It might be that Home Depot and Lowes get more foot traffic from potential tool buyers than Sears ever will. More DIYers are in a Home Depot than are in Sears. Both home improvement giants have gone after Sears' market. That could be a big problem for Sears, and may be the reason they are contracting in tool volume and trying to squeeze the price point.
One thing I do know: Sears survival is dependent on much more than just tools. Which brings me back to bigbearcraig's quote.... Can Sears offer a better selection, service, and value in tools than other big box stores? I see that as a bigger issue than country of origin.
*PC disclaimer: Not trying to be sexist, but to date most tool buyers are male.