I have been in Texas (Plano) for almost two years, and have been prepping for summer and the pending high electricity bills.
From my research, the biggest "bang for the buck" comes from weatherization. I have added an attic tent, fireplace plug (or balloon), gasketed all of my outlet plates (especially those on exterior walls), caulked my windows, sealed my ac intakes inside the house, added door sweeps and weatherstripping where needed and used "Great Stuff" to seal plumbing around the house.
I just had a blower door test performed to see where I was and if I had missed anything. BTW, this test is pretty cool, and does a great job pinpointing air leaks. Well worth the $120.
I spent a while talking to the tech that performed the test. He said the order of importance was insulation, ventilation, radiant. The radiant barrier, paint or film, needs to be able to evacuate the heat. He said that if you have ventilation and your attic gets to 140 degrees, add radiant, it will save you money, in time. If less than 140 degrees in the attic, radiant barrier is a house comfort item, but has a 5 year + payback.
His company sold the paint system, and its cheaper than the foil. he said the foil works better, but by a small percentage. Dust on the foil negates this difference pretty quickly he said. His perspective was that the paint was quicker (and therefore cheaper) to apply, which gets you positive savings faster. This reduced offset cost overcame the small difference in efficiency between the paint and the film.
This is his opinion, and not necessarily mine.