It seems in 81 or so when I bought my first set the price was about 10 to 1 and 2 things have kept Sears in business. 1st the marketing of the warranty which is cheap and profitable and the second is that the margins have spread, premium is now 15 to 1 and in some.many cases 20 or 30.
This is a little Sears bashing, I was disappointed in 81 when I opened the box but at 21 yrs old the juice between 3500 and 35K was a lot and most of it still works. But,,,,,,,,,,,,, is Snappy better,,, I would guess I would have never broken a socket right out of the box. I have asked on a couple occasions if the sockets were tested, I am sure the Sears were not. I broke most right off, not after being abused, recall the 15 snapping the very first time I used it, I thought oh ****. I have a coffee can now littered with a few sears tools over quite some time, need to take them back.
I am not sure about the date of the old wrench but looks a lot like SK to me, the second I bought in 81 I think. That is why I recall the disappointment factor, had a few older Sears tools and they were great, get my big brand new set and ****,,, I lived with it, got me out of a hole and used most of it since.
Sears made a mistake with this, they should have stayed in the 10 to one and kept the quality up a pinch but they went south. It makes them a bargain for the tool user that is blind, it makes it super affordable and at disposable pricing,,, which makes the terms,,, what if I have to replace it,,, and resale value a worse bet than extended warranty by multiples. I will spend 50 on a wrench so I wouldn't need to spend 2 on a replacement in a scenario of "what if" ,, its endless and I can see how the US has tanked,,, the math is the problem.
Modern steel and outsourcing to China will likely solve most of Sears quality problems,,, I bet the new will be way better tool than it has been since the 80's when it was junk like most of it has been of late,,, yes,, think sears in junk but its also a bargain if you need to use a wrench.