In my younger days, my preference was to buy new Craftsman. It was predictable quality and it was affordable for me at the time.
Today, my preference is to buy used Snap On. With CL and Ebay search functions, I really don't see why anyone would buy new.
I went to an auction a few years back. A retired mechanic was selling all of his tools. Most were Snap-On, and all were well cared for. I went a little crazy, and ended up spending almost $6000 that day. But I ended up with about $15000 worth of like-new tools. I've been pretty much set ever since.
Although I have a lot of Craftsman and Snap-On, I have occasionally purchased some other brands along the way. Channel Lock, Knipex, Wiha, Bonney, New Britain, S-K, and also some lesser brands like NAPA, Evercraft, Thorsen, Gearwrench, Sparta, Buffalo, and yes, even some Pittsburg/HF.
I find myself caring less about COO, and much more interested in good quality. I think the whole COO discussion might have been worthwhile 10-15 years ago, but the whole COO discussion has been pretty much played out in that time. I really don't find much quality discussion has been added, it's just the same old comments rehashed over and over.
I often wonder how much all of this COO discussion has actually affected the purchasing decisions of others? Based on the amount of off-shoring, I would say very little.
Buy what you like. But I don't see the value in judging others based on their decisions. I've been caught buying a few imported goods that were true ****. But I've also bought some real American made **** too. Unfortunately, most of us don't realize it is **** until after we buy it. The key is to learn from it and not do it again.
'dale