I think the 80/20 analogy works good as stated above. 20% of the customers do 80% of the business. By going via trucks stocked with the tools, to businesses where guys work all day everyday with the tools SO hits the cream of their market. When those guys break a tool the driver remembers selling it to them. These are the top of the customer base, now lets look at the bottom and I mean the very bottom of the other 80% of people who buy snap-on.
As we have all seen there are guys who literally scour the earth looking for decades old worn out or broken tools for free or for pennies so they can return them for new warranty replacements that can be resold. Just for a minute lets say you're that guy. When you walk into Sears and the clerk who happens to be on duty sees your face he couldn't give a **** about you, he just cares about how long till quitting time so he can do what he does after work. The company pays for replacements and he still gets his hourly wage whether you come in or not. On the other hand when a franchisee like the SO guy sees your face he's not going to like it after too many trips to his truck, taking up his time and tying up his stock with your replacements. His 20% customers buy far more than they return.
So for the other 80% of us who show up at the SO truck, think about how he will associate your face when he sees you coming, he'd probably be wondering what part of the 80% club you fit into. If you're straight up and don't waste his time he'll respect you and appreciate your business.
As we have all seen there are guys who literally scour the earth looking for decades old worn out or broken tools for free or for pennies so they can return them for new warranty replacements that can be resold. Just for a minute lets say you're that guy. When you walk into Sears and the clerk who happens to be on duty sees your face he couldn't give a **** about you, he just cares about how long till quitting time so he can do what he does after work. The company pays for replacements and he still gets his hourly wage whether you come in or not. On the other hand when a franchisee like the SO guy sees your face he's not going to like it after too many trips to his truck, taking up his time and tying up his stock with your replacements. His 20% customers buy far more than they return.
So for the other 80% of us who show up at the SO truck, think about how he will associate your face when he sees you coming, he'd probably be wondering what part of the 80% club you fit into. If you're straight up and don't waste his time he'll respect you and appreciate your business.

