I just made a trip to HF to check these new ratchets out in person. Between the guy getting robbed in the parking lot and the smell of dirty immigrants and cheap rubber, I was reminded of why I hate going to HF.
First off, the new composite ratchet was the winner of the group. The action was very good, and would probably be really nice with some lubricant. I didn't like the selector, but it was a pretty nice tool overall. I really like the new profile much better than the older phallic shaped composite ratchets. Ultimately, I couldn't figure out a use for it so I didn't buy it. I think a 1/4" drive version would make it's way into my toolbox for doing battery changes, but the 3/8" head is just too bulky for what I work on.
The new "Professional" flex head ratchets left me underwhelmed. The action was pretty nice (could also be improved with lube), but that's about all I liked in it. The selector was sloppy and didn't have a positive feel. The grips felt really large, especially on the 1/2" drive ratchets (this may be a positive feature from those with large hands). The flex joint was also really large, and rather tight. Fit and finish was on par with other tools at HF, which is slightly lower in quality than other "premium" Taiwan tools.
Comparing these new ratchets to Snap On Dual 80's is like comparing a high end Kia to a BMW. I wanted to spend some money today, but I just couldn't bring myself to do it on these ratchets. With that said, I'm spoiled by a complete set of Dual 80's (non-comfort grips), so I'm not in need of another ratchet. I think they are priced fair at the "sale" price, but I sure as hell wouldn't spend the money on them at "retail" price. I'm a buy once cry once kind of guy, but I wouldn't hesitate to recommend these to a person who doesn't share my same philosophy.