The EU is far more strict than you would think about origin something to the tune of 90% of maternal, plating and manufacturer must be from the country stamped on the tool.
actually the EU wanted that everything is marked as "made in EU" and no longer germany, italy etc. , but luckily that didn`t happen (maybe in the future...) ....
ps: The website states that they own 3 plants in italy . Beta, like almost all tool companies don`t produce everything on their own, they source their tools from everywhere like spain (locking pliers), france (locking pliers), germany (pullers) , and other places. I guess they make their own sockets, wrenches, pliers, screwdrivers etc.