Lol, I think their research is more along the lines of getting the cost to build them down as much as possible. Did you watch that video? Even a basic sense of materials science will allow one to see the Frams are not made as well.
The proof is in the pudding. Oil does three things -- lubrication, cooling, cleaning. Why buy an inferior filter? A buck or two savings on a 5k interval oil change is not worth the risk.
i've taken apart dozens of filters. i know what they're built with, and i have yet to take one apart that has come apart inside. then again i don't change oil every 10k.
the same guys complaining about fram are the same guys saying "yeah it wont last 10k"
you care that much about a filter but the same guys are trying to stretch an oil change as far as they can go?
go to amazon and read the reviews on fram oil filters. hundreds of positive reviews. read the negative reviews.. they are all either a shipping problem, a fitment or damage problem (not related to fram) or people saying "do your research! i saw a video that says they're bad! they're known for problems! they're made with cardboard!"
not one negative review says "i used a fram and had problems related to the oil filter"
millions of happy users, and the only ones that aren't happy are people spreading the same rumor that pennzoil went through. pennzoil is one of the top oils, my preferred oil actually, but yet i still hear people say "it'll gum up your engine!"
if you don't like fram, don't use it. but don't give a product a bad reputation based on zero experience.