Since no one else has addressed the elephant in the room, I will.
Garage Journal didn’t see hardly any action at all today regarding the new Craftsman launch. Are you just disappointed or don’t really care?
I watched most of the Facebook live feed and was disappointed in the entire rollout. They barely showed anything that the majority of people wanted to see. The details and information were vague and the products looked mediocre at best. I wasn’t expecting a HUGE made in the USA extravaganza, but I was hopeful for a little more than this. The announcer didn’t even know the difference between a drill driver and an impact driver.
The website has been glitchy all day. Many of the tools aren’t even depicted yet. Details are extremely vague. I realize that these things take time, but they’ve had nearly 2 years.
I’m also not a fan of Richard Rawlings and Chip Foose. They’re only there for a paycheck. Their presence doesn’t make me want to buy Craftsman tools anymore than if they weren’t there. I know damn well they’re using tool truck brands to work on their cars, unless they have to use Craftsman for product placement during filming. Don’t try to pull a fast one on me.
All in all, on a scale of 1 to 10, I give today’s launch a 2. Poorly executed and they didn’t really show jack **** to the consumer who’s been waiting and waiting to see what Stanley Black & Decker planned to do with the brand. What a shame.