A colleague and good buddy of mine sent me this ad and I just have to post it here. As you guys know, I have one of these 41-C-15 type military cabinets with the butcher block top, and other guys pop up with them here in Drives' thread from time to time.
$35?! F.O.B.?!
Sure, I'll take five (5) of them immediately!!!!
Just as cool as the ad itself is the source and date:
American Rifleman, March 1945. You read that right. March. 1945.
Judging by the reference to "limited quantity", one might safely infer that they were not being manufactured. That points to surplus sales. The “priority” in “(NO PRIORITY NEEDED)” refers to the WPB’s priority system, which points to military sales. No priority needed in a commercial ad also points to surplus sales. Before the war is over! I have not done any deeper research to confirm that, but that is my interpretation and I am sticking with it until proven otherwise.
I found the same or similar ads in several other magazines and trade journals, including a July 1945
Popular Mechanics, linked
here.
I am convinced that Parker-Whelen & Co was a re-seller/retailer in this case, not an OEM. They were advertising cameras in 1948 (linked
here), from that same address, and rifle stock blanks, walnut only, for 1917 rifles only (linked
here, as late as 1963, from that same address.
If you’re not familiar with the Whelen name, it refers to Colonel Townsend Whelen, a famous outdoorsman, rifleman, hunter, and writer. He was the commander of the Army's Frankford Arsenal in the 1920’s. With the shop foreman there, James Howe, he invented the Howe-Whelen gun sight. I don’t know who Parker is, but Parker-Whelen was famous for a bolt-sleeve sight for the Model 1917 Enfield rifle. Parker-Whelen was previously known as the National Target and Supply Company, at the same address.