I was hooked on porcelain tile when I worked restaurants as a kid - easier than anything to keep clean (and if they get really bad you can steam clean them), you can drop stuff on them, easy to replace one IF by chance one cracks...
Plus you can do some pretty neat effects with it - we were doing a master bedtoom in a rustic Roman look, down to an inset compass rose in the middle of it... the tile setters were able to offset the tiles ever so slightly, giving it the look of something out of Pompeii rather than a smooth modern floor... they also did some amazingly cool inlays and design work... so yeah, it may not be as easy as racedeck (or as inexpensive, comparitively speaking) but man, it's fun stuff.
When we got the place in Italy, we found out it's the choice of flooring over there. We uncovered some 900 year old flooring work in one of our buildings that, outside of the traffic wear paths, still looked like the day it was new - - you can't get that kind of life out of NOTHING.