All of my lawn equipment, including a John Deere riding mower, Honda push mower, Echo string trimmer, hedge trimmers, and backpack leaf blower have all ran E10 for the past 10 years. I'm not sure the Echo stuff really counts since they are all 2-stroke, but the base fuel has always been E10 combined with the Echo PowerBlend oil mix.
I have always used Sta-Bil (the red "storage" stuff) in the 5-gallon can that keeps the riding and push mowers going. I put 2 ounces in each time before I fill it again, regardless of time of year. That's the only extra thing I do. I'm not sure if it matters, but at this point, I'm not inclined to try it without.
All of the lawn equipment is used from about mid-April through early December, and then gets stored through the winter months. All 2-stroke stuff gets run out of gas (I actually do that every time I use them); the riding mower I just park and fill the gas tank to the very top; the push mower gets run out of gas by closing the shut-off valve, and then its tank filled to the top. Everything has always fired right back up after sitting for months.
My snow blower, which usually gets used a couple times each winter, gets the same treatment, although I run that tank completely out of gas and store it that way over the summer. Again, no issues when I fire it up each December for the coming winter months.
I like the idea of running ethanol free gas, but finding it around where I live is not easy. I'm sure I could probably find it within about an hour or so, but that's just not quite as convenient as driving 5 minutes to one of many local gas stations, all of which only offer E10. I don't know if it is the quality of my equipment (I try to buy middle-of-the-road stuff) or something I do, but whatever it is, it has worked for 10 years. Maybe I just don't use my stuff as much as some of you guys do.