Our competitors can speak for themselves, and in this case they do.
UCoat it has their basic kit, which if you look at the MSDS is around 45% solids, which means it's also about 55% water. Is that a high quality coating? Well, let's let them answer.
Looking at their full product list it shows that they sell an add-on kit, "UClad." From their description:
"What is UClad?
UClad is a high-build, self-leveling epoxy floor coating kit. The material pours down and spreads out to smooth over rough, damaged or worn surfaces. It provides greater resistance to heavy duty use in mechanical areas or professional repair facilities. UClad is an odor-free, non-combustible product for interior use on concrete and wood floor surfaces. UClad is typically applied between the bond and finish coats of the UCoat system. "
Sounds good to us, which is why the only epoxy we sell here is a 100% solid, two part epoxy. Not sure exactly what's in the Uclad, but Wolverine's LiquaTile 1184 has ceramic content, which results in a very hard coating. But hardness isn't everything ( after all -glass is extremely hard also). So the 2nd beneficial property of the ceramic results partially from the way it's incorporated after the epoxy cures, it has an internal cross-linked structure, in essence it forms an integrated "trampoline". So while it's very durable, it remains a bit flexible, which protects the coating itself as well as the substrate by being able to absorb shocks and impacts. One of our customers posted a thread about how dropped tools sort of make a off "thump" noise and bounce.
From what I can tell, 1.5 gallons of their high quality epoxy (not their lesser base product) costs $224.95 per 1.5 gallons. Our LiquaTile is $225 for a 3 gallon kit. Both are spec'd at 12 mils depth.
But it looks like they may have a better idea in at least one area, what do you think... Does pricing things at "$**.95" instead of "$**" really make for a more attractive product? To me it seems better all around to charge the extra nickel, but offer twice as much product - your thoughts?