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I agree with this entirely ... while SBD has committed to re-Americanizing the Craftsman brand, I hope the ultimate goal is to produce the highest quality tools available at a mid-tier price point. Nobody complained when Sears Craftsman sold German-made Knipex pliers or Japanese-made Vessel...

I don't think SBD would have entered into this deal structure if they thought Sears would be in the tool business for very long. Since Sears is able to continue producing and selling Craftsman products royalty-free, Sears effectively monetized an asset (the brand name) without sacrificing...

Capital expenditure budgets must tie back to companies' cash flow statements ... in other words, SBD is funding $80 million cash out of its own pocket. Any incentive tax breaks, etc. would be incremental to this.

Their comments (posted above) suggest otherwise.

And that is (arguably) a good thing ... if SBD differentiates the Craftsman brand solely by COO, it will have limited/no success. I reiterate that, in my view, SBD must offer a premium product if its purchase of the Craftsman brand is to be successful. It must fill the void between...

One can only surmise that SBD thinks there is a considerable market between Proto and Husky/Kobalt and is willing to invest accordingly. The Craftsman tools made by Western Forge, Vaughn, Stride, Knipex, Wilde, etc. a few short years ago were better quality than today's Husky/Kobalt tools, but...

I don't necessarily disagree with any of this ... I just don't know why I'd be angry about it.

Ya know ... this didn't come up once on the conference call!

I don't think Proto competes much with Husky, Kobalt, etc.

That's fine, but my optimism for the brand stems from the fact that it would be completely illogical to pay $900 million for the Craftsman brand so that they can place Craftsman-branded imports on the shelf next to Husky- or Kobalt-branded imports. Thus, I believe SBD when they say that it is...

I posted this in the other thread about Craftsman's new factory, but thought it may deserve its own thread. There seems to be some dated or outright misinformation about SBD's plans for Craftsman. SBD's initial capital investment is $80 million, $35 million for its new “flagship” factory, and...

No need to guess about any of this ... initial investment is $80 million, $35 million for new “flagship” factory, $45 million for capacity increases at its existing factories. “… It was really a function of the strategy for re-Americanizing Craftsman … We have 11 tools plants in the United...