Absolutely!!! Their dealers may cry foul but, it would be an excellent way to increase sales and brand exposure.
I'm saddened to say that over the years some of the nicest tool dealers I dealt with were Cornwell dealers. It's sad because they didn't last against Snap on and Matco in my area. I know there are probably Cornwell dealers out there that rule their area but, it just isn't that way around me.
Was the same way for the Matco guy around here. He was all over the place, seemed like a cool guy, but was fighting an uphill battle. The area had been Snap-on and Mac dominated for years. Most weren't familiar with Matco and didn't want anything to do with it. It was a hard sell.
Most of the people he ended up getting to buy from him were dead beats that burned their bridges with the Snap-on and Mac dealers. As you would imagine, most turned out to be dead beats with the Matco guy as well.
Matco guy didn't last 1-2 years and stopped coming around. Dunno if he changed areas or went under, but I never saw him or heard of anyone else around here seeing the Matco guy again.
It's one thing to take over an established route selling a product everyone is familiar with. It's another to start a route selling a product that most people know nothing about.
Many around here are on the Mac team or the Snap-on team. Most aren't a fan of both. One reigns supreme over the other in many folks eyes. Getting those guys to give some other brand a try is like trying to get Baptist preacher to give Buddhism a try.
