It at least used to come in black. I had to order mine through their special order catalog in store. I ended up paying just under $400 IIC. I can't stand the red color, so the extra cost was definitely worth it to me.
I love mine, especially since i cleaned out all of the nasty sticky grease that came in the sliders from the factory with wd-40, then lubed them with some PB blaster garage door lube. (like a thick silicone based lubricant).
I've had mine a year or two and i'd say that it would last any homeowner a lifetime easy, and in a professional setting maybe 10-20 years. But it really depends on how it's treated. It's a great box, but not even a blind man would ever mistake it for a snapon.
I'd say it's perfect for any home set of tools, or someone starting out in a professional setting. My complaints are cheap drawer handle trim that doesn't stay in place, excessive side to side play in drawers, and no drawer locking mechanism (so they don't slide open if not on a level surface or while moving the box).