Yeah, hefty price to pay for a 2600mAh cell. I suppose in certain situations, traveling light might make it worthwhile, but that situation would have to include that it doesn't fast-charge, takes 5 hours.
They also don't include full specs unless I missed it, like whether it could be tossed in a normal charger if you don't want to wait that long, and what the current capacity is.
Granted they must intend it for their flashlights so it wouldn't need to be a high current cell like you'd find in power tool packs, just about any 18650 can manage up to 5A.