Actually I was at $1550 for the extended height/width lift out the door vs. $1995 for Direct Lift that was comparable-a difference of $445 on a lift that gets used as a hobbyist operation. The $1699 is list for the lift you are looking at...that one was priced to me at $1450 or so when I called and asked-a difference of $445 again. Greg Smith didn't even want to discuss a discount for a double purchase.
I'm not saying that Direct Lift or BYB or any other lift isn't a good lift. I think the issue here is what is dependable and will do the job versus what will work, do the job, and costs more.
My Snap-On box, and my son's Snap-On box look really good in the garage and I can brag about how much they are worth...but my old Craftsman box really did the same job quite well for a number of years. I've got a mixture of Snap-On, Matco, Mac, OTC and Craftsman in my box-heck I've even got a few Chinese tools in my box that don't have a brand name on them...but they do the job I bought them for.
Sometimes you give a 'lesser-known' brand a chance and it comes out good. I'm more than happy with my purchase. I'll put any of my cars on the lifts without pause.
Granted they aren't European exotics, but our Corvette is documented as a 1-of-1 build, my Mecham car is #21 of those produced in 1982 and has 38k original miles, our ex-air force 1949 chevy is apparently a 50k mile original vehicle and unrestored at this point and our-everyone-can find 1967 swb chevy all will be on the lift at some point and I won't bat an eye.
Before anyone comments-I promise to let you know (or have my wife notify you) WHEN one of them falls. I've worked in shops as an ASE Master Tech and GM Master Certified Tech...I understand what it means for a car to fall (I've seen a couple of guys dump cars off big name brand lifts even) and I did my research before I bought from American Automotive.
I understand "buy American", but I am also a realist that says "if I can buy a comparable product at a lower price I will." In my case I save $890 plus the warehouse proximity allowed me to save another $300 (subtracting out my fuel) on shipping-Greg Smith was about the same shipping cost...so I saved nearly $1200 over buying the lifts from Greg Smith. Maybe someone will say that makes me unAmerican, but I will tell you that everyone of us has been there. Did we do it as a last resort? Maybe, but I doubt you can find anyone that TRULY buys 100% American 100% of the time...partly from the fact that some things just aren't made here anymore...