Thanks for the heads up. Also I think everyone has made good points. I've been looking for an electric start though.
The HF 7kW generator has electric start, with a recoil-start back-up. The smaller generators have only recoil start. It does require a 9Ah 12V battery that's not included.
If you have a manual transfer switch, or are plugging in extension cords, a recoil start isn't likely a limitation in this size range. These are small engines that don't take a lot of physical effort to turn over.
The low end of emergency use is the $99 HF generator, which will power a regular refrigerator. The next step up is the $299 generator (3.2kW), which can power an inefficient/oversize refrigerator, a furnace blower and a few lights at the same time. At those sizes, plugging in extension cords makes more sense than paying an electrician to shuffle circuits and install a transfer switch.
The 7kW range will let you run normal loads and most major appliances, albeit not all at the same time. That's beyond emergency service. I would call it sustaining service. If you want that much power, you very likely need a fixed installation and a transfer switch.