The stuff you purchase in the gallon jugs like the one in the pic are already diluted about 50/50. You should put that in with NO additional water.
If you are going to use this you should have a concentration of between 30% and 50%.
any more and you loose the conductivity properties of the fluid, any less and you have very little Freeze protection.
I agree with someone earlier. IF you have NO plans to allow the area that is heated to go below freezing there is IMHO little need for Anti freeze. It does effect your heating efficiency 'slightly'. As long as you install your pump VERTICALLY you should have little problem with lubrication.
Plus it is a MESS.
If you do use it TIP:
Using a 5 gallon bucket rig up a SUMP pump with a hose INTO your floor heat system. Pour in your water (and antifreeze if you use it) Let it mix in the bucket. DO NOT just put in ONE gallon water, ONE gallon antifreeze, it will take forever to mix, especially if you use a tankless boiler.
When filling put a hose on the 'opposite' side of where you are filling it and let it return back into the bucket. let this cycle for a while (30mins - 1hr) AFTER the system seems full. Make sure there is PLENTY of water in the pail to allow for air pockets to float to the top and the sump pump NOT **** them back into the system.
After you think it is FULL turn on the system pump and let it run ALSO. It will then probably stir up some more Air. Let run for another 30-60 mins.
PLUS, keep an eye on the level in the pail, as it goes down you want to keep refilling it.
when shutting things off: shut the valve on the hose you have returning into the pail FIRST. THEN with the pump running turn off the valve to the sump pump. THEN you can shut off the pump. This will keep your expansion tank full of water and give you a little buffer.