No matter their quality, bits are consumables, not heirlooms. Just let go of any notion that the things will last forever. Buy decent sets from decent brands when you can find a deal, and toss 'em and replace 'em as they wear out.
In general, Bosch, Makita, Milwaukee, and DeWalt consumables are in that "decent" category, and roughly equal. They're also on the shelf at your nearest home store, so buy the color you like, or the one on sale, or the one with a nice case or better assortment.
As noted above, Wera stuff is on that next level, but they are more expensive and they're not on the shelf in the US.
I've never noticed that the "torsion" style reduced shank BS makes the slightest difference either way. The longer bits, where you don't have to use the bit holder, are very very handy.
The set you linked looks pretty good, and it's a good deal. It does seem to have a thoughtful selection of sizes for general home use in the US, with lots of extras in the sizes that wear out most, like PH2, T25, etc.
Metric hex would be nice in my garage, but your needs probably aren't the same as mine (a lot of work on metric motorcycles), and it's easy enough to add metric hex bits.