This is what got me so torqued off about TOPTUL. They make Snap-On quality tools (except for their ratchets which I agree are a step below) and sell them for K-mart prices, but, have no idea as to how marketing is done today. For better or worse (I vote for worse) The Nike model of making passable shoes for pennies in Third World slave shops, marketing the **** out of them, and selling them for ridiculous prices is the new world order. The European's understand this. Why do **** BMW's and Mercedes Benzes, two cars with the lowest resale values in the country due to being exorbitantly overpriced to fix and completely unnecessarily complicated have so many customers. Easy, there are countless fools that believe the marketing ******** of "The Ultimate Driving Machine" and "The Best or Nothing." **** that these company's feed them. Scotty Kilmer is right, and I seldom say that, any Toyota will outlast these "plastic cars" by ten years easy. But in this world ******** wins. Hey, look at Trump - proof positive.
I'm convinced Rotar makes a lot of Sonic's stuff, I don't care what they say, I trust my eyesight, especially now that I've had Lasik surgery, and their wrenches sure look like Rotar makes them to me. Sonic understands the new paradigm. Buy stuff for $1 and sell it of $10 and spend $5 convincing people that it's super good because some "influencers" like Michael Jordan with Nike push their ****. We all know that you can turn nuts and bolts perfectly well with Harbor Freight tools as about a million people do it every day but if Joe Superstar's team uses Sonic tools they've got to be the best.
As an engineer I HATE THIS FACT. As an intelligent observer of the obvious I'm forced to accept it. TOPTUL refuses to do that when presented with irrefutable evidence. When I think of TOPTUL I keep repeating that line from Marlon Brando in "On the Waterfront." I COULD HAVE BEEN A CONTENDER.
