@mikeyr
I believe it's a little more complicated than angle iron welded to the square tubing, as if you pay close attention, when the steps are raised and lowered their angle changes to allow the two pieces of tubing to come together. He uses a channel system with pins fixed at one end of the step, and free floating at the other. Additionally its not simply a winch, as you can see in the video, the design uses a cantilever setup with no wires hanging over the steps.
It's not the most simple design, but it's also not so complicated that it can't be re-produced by many of the members here, which is why I posted it. Sometimes, its the most simple useful designs that garner the most interest here on the Garage Journal. For example, nothing in Jack Olsen's garage is a highly engineered masterpiece (save for the Porsche) however, the simplicity and function of the space are clearly top notch, which is why people are interested.