For a jump box, the Jump-n-Carry model "JNC-660" has been the go-to for the road service industry for a long time. I think the biggest difference between the one you linked to and the JNC-660 is battery technology. The JNC has a small sealed lead-acid battery just like your car does. It doesn't have a memory, and you can leave it on charge all the time; it doesn't care. If the battery quits in a few years, I can (and have) go over to my local battery place and replace just the battery for forty bucks or so. I don't want to proclaim that the "NOCO" product you referenced is disposable, but I imagine you'd have a hard time finding the right LiIon battery or other parts for all the other stuff it advertises it does. If you just want a no-gimmicks no-fuss jump box that will stand up over time, I'd always recommend the JNC.