That's usually the kicker.. Pella and Anderson are strong around Iowa, but the pro's on that forum don't care for them.
What Im learning is some companies try to "win the window sticker game" by sending samples to NFRC with for example, 6 coats of low E or something ridiculous to make the sticker numbers look better.. Why even have NFRC stickers if a company can manipulate the results in their favor?
All I can say is what a deceptive market. One story of windows showing up without NFRC stickers and the owner told they blew off en-route.. Basically buying something, but receiving something else.
Is there some bait and switch going on with less ethical companies...probably but that's the case with any industry where someone thinks there is money to be made. For the well known brands with long histories....not a ton of gain to attempt to cheat the system for the huge amount of risk
Thermal certification of the products is a bit of a rabbit hole...but at a high level
In the US(and Canada generally follows the same process just with different units of measure), the National Fenestration Rating Council(
https://nfrc.org/) is the primary group that administers/manages the thermal performance standards for fenestration elements...aka windows, doors, skylights etc. The standards NFRC 100, 200 and 300 are the primary standards of which applicable products are rated by.
NFRC 100: U-Factor or thermal performance
NFRC 200: Solar Heat Gain Coefficient (SHGC), how much solar energy will pass thru the window
NFRC 300: Visible Light Transmittance (VT or VLT): How much light will pass thru
Generally speaking, the design engineers for the manufacturer will work to figure out what the needed design to hit the target performance values based on the product/marketing specification for the market the product is intended to tackle. Pretty standard process for any company
For thermal performance values, we run the designs thru the software, per all applicable standards to get the resulting values...aka the U-Factor, SHGC, VLT etc based on the design of the product which includes the glass/coating package being used. Quick pause here on this part. The choice of the "glazing package" which includes glass pane thickness, spacer thickness, coating(s) being used, gas fill etc makes up around 60-70 % of the resulting U-Factor of the window for your average residential product. This means that glass/glazing solution is critically important to the resulting performance of the entire unit.
Once a manufacturer has finalized their design and all the associated requirements, they have to submit all the "stuff" to a 3rd party, independently certified validation company who will then basically "redo" all the thermal analysis work for the U/SHGC/VT values to provide checks and balances for the consumer that the values were properly calculated and nobody is cheating. Both parties are using the same software, but based on some assumptions occasionally results may differ in which case you then get to work out which set of assumptions is right. The important thing here is that an independent, 3rd party validation company is the final say on what the performance values are, and it's not just the manufacturer saying "trust me bro" on the performance claims. The values that show up on the labels that get shipped with the window/door can also be independently validated by the consumer on a public website...but that's a bit tangential on an already length comment.
So back to performance of windows:
As performance requirements get stricter, the usage of more "exotic" or higher performance coating packages has become common and in some geographic markets even required. It's important to note it is not the manufacturer's pushing this...it's the end consumer by the way of building code requirements, tax credits, and in some narrow niches the desire for better performance/net zero type goals.
The coatings being used are Low Emissivity or LowE/Low-E for short where it manages the solar/UV rays to get the desired end result. They can be configured to have low Solar Gain(SHGC) which is better for cooling climates in the southern US where goal is generally to reduce cooling load, or it can be done for a "High Solar gain" more common in the north where extra solar heating is often desired due to a heating climate. Again this is a deep rabbit hole....more can be learned at:
Vitro(formerly PPG) who is a major/the major player in commercial glazing/coatings:
What is low-e glass? Learn how low-e glass works and much more in the Glass Education Center by Vitro Architectural Glass.
glassed.vitroglazings.com
Cardinal Corporation who is the major player in residential coatings/insulated glazings:
As building codes, Energy Star requirements, consumer demand continue to get tighter, the window/door market must respond. Due to the previously mentioned 60-70% of the thermal performance(U-Factor) coming from the glazing package....changes to the glass and or coatings are critical.
For the bulk of the product sold in the US, it's a dual pane insulated glass unit with (1) Low-E coating, generally on Surface 2 but sometimes on 3 as indicated in the image below from the above linked Cardinal Tech Glass Guide:
That LowE coating is typically made up of 1, 2 or 3 layers of a silver oxide coating that is "sputtered" onto the underlaying glass. As I'm most familiar with the Cardinal products and they're the bulk of the residential market, their "standard" coatings are below:
Cardinal 180: (1) coating of silver and gives 80% visible light transmittance, this is a high solar gain coating and generally used in heating climates(northern)
Cardinal 272 or 270: (2) coatings of silver and 70 or 72% visible light, this is a mid level coating that is likely the standard for most companies as it provides broad benefits for the bulk of the US
Cardinal 366: (3) coatings of silver and 66% visible light. This is a low solar gain coating, generally used in cooling climates/aka southern US or on southern exposure walls where less solar gain is desired
Additional gory details of these and their other offerings are in the above linked document
To meet the new Energy Star v7 guidelines enacted in Oct '23, many manufacturers gave consumers additional options where a "roomside" or Surface 4 LowE coating was added to improve the U-Factor of the window(making U-Factor lower). These manufacturers likely already offered some options with the Side 4 coating...but most all expanded it to meet the Energy Star v7 requirements and provide additional options.
From a glass only perspective, the U-Factor of a pretty typical Insulated Glass Unit(IGU) for a residential application is approximately 3/4" total thickness, with 1/8" (3mm) thick panes and a 1/2" airspace. Based on the table below, that U-Factor with no LowE is .48, however add basically any coating and it jumps to .30, add argon and it jumps to around .25. So the addition of almost any LowE coating on Surface 2 and argon to a dual pane IG doubles it's thermal performance.
The coatings have become such a common place item that for some companies it's not even a deduct/savings to not get it because that's how rarely it's done. The only time I see units without a LowE coating get ordered are in some extremely particular historic districts or for interior units
Now back to that roomside coating, the addition of that coating (Cardinal name i89) to the interior surface of the IG takes the same IG makeup from a .25 U value to a .20
So just by changing the coatings/gas fill, using the same insulated glass thickness the manufacturer can give the consumer a choice of performance from .48 down to .20 U-Factor without changing the product design/pieces/parts of the window/door itself. This helps to keep costs down for the consumer...so everyone wins there.
The challenge is that for dual pane windows, .20 U-Factor is about as good as it gets. Yes there are some ways to get that number a bit better here or there....but that's the effective functional limit for thermal performance in a dual pane product with current, consumer ready technology. So to get better, the cheapest way to accomplish that today is with triple pane...aka another piece of glass allowing an additional airspace to act as a thermal barrier and another option to add another LowE coating onto. When you do a triple pane with (3) coatings, you can get down to a roughly .11 U-Factor, or 2x'ing the performance value from that dual pane unit:
The challenge here is that the .11 U-Factor highlighted is now a very thick insulated glass unit...because you have:
1/8" thick exterior pane
1/2" airspace
1/8" thick middle pane
1/2" airspace
1/8" thick interior pane
For the non-math majors...that's 1-3/8" thick, and we said above a common thickness was 3/4"...yikes! Then as the window gets bigger...those panes have to get thicker. 1/8" thick panes are generally good for glass up to around 18 sq ft...as you get bigger pane thickness jumps up to 4mm, 5mm or 6mm...again making that total IG thicker.
This means that in order to accommodate that, there is probably some significant design changes that would have to occur....which is both costly and expensive. Those costs aren't going to be incurred without the expected positive financial paybacks....so either big sales volume has to happen as a result or price increases for that performance....or more likely a combination of both.
Now there are some products such as the above mentioned "fixed" or "direct set" product that can more easily(and often already does) have that thicker IG units in it for exceptional performance options, but on windows like hungs or sliders with multiple sashes it's challenging to get that thick of an IG into the frame. Your standard vinyl window has a total thickness of the frame from interior to exterior of 3" or 3-1/4"....not easy to get (2) piece of IG at 1-3/8" thick plus all the associated pieces to hold them in place, go up and down etc in that package. Make the frame deeper is an option...that then adds cost and window packages are one of the 1st things to get "Value engineered" in todays building environment...so yeah...what to do. Go back to the coating options and figure out just how much performance we can get out of the existing IG package...which normally means give consumers the options of additional coatings if they want better thermal values. When they want even better than dual pane....jump to triple pane....when want better then that....there are some quad pane and other super exotic stuff out there when budget and payback period aren't really in the priority bucket
It's also important to note that the values in the above charts are "glass only" U-Factors and not complete window/door values. The values you see on the window/door you order or what a manufacturer advertises is the complete "full unit" value and takes into account both the glass as well as the surrounding elements(sash, frame etc). That full unit U-Factor in todays world will be worse than the glass only value, so that .20 U-Factor for glass only could translate to a complete unit U-Factor of .23 to .27 U-Factor depending on what it's going in. That "full unit" U-Factor is what building codes, energy rebates, Energy Star etc is based on
So in summary:
Yes, more LowE coatings are becoming more common as the thermal performance requirements get tighter and require lower U-Factors.
Consumer demand/code requirement are pushing this. A manufacturer can offer something, but if the demand via consumer isn't there...it doesn't get bought (example...Fiat in the US). The demand/requirement here for the full unit window U-Factors less than .25 is largely being driven right now by Energy Star and building codes, "organic" consumer demand is there but very geographically driven
These additional coatings do offer improved performance as readily shown by thermal simulations which are backed up by full scale lab testing to validate the computer sim's match real life....so when you pay for more coatings, you're getting a better thermally performing product.