The Tekton kit includes more sockets, a longer extension and a breaker bar for the same regular price as the GearWrench kit. Not exactly apples-to-apples.
I don't see anyone other than you claiming a large disparity in quality between the current Tekton offerings and GearWrench. In fact, the general consensus lately is that GearWrench quality has gone down considerably in recent years.
Roughly 20% of your recent posts are bashing Tekton tools that you've never used.
Speaking of sockets, Tekton sockets are poorly marked, all you can see from an arms length is the "TEKTON", while it's double marked on Gearwrench, plus knurling at the bottom (like Snap On). Also, Gearwrench sockets feel more solid and heavier than Tekton, probably due to broaching depth.
Gearwrench box seems designed to be placed in a tool box after removing the lid. Tekton is designed to be carried in a mobile setting.
Gearwrench impact sockets are all made from CR-MO steel, like all professional brands. Tekton uses CR-V. The Pittsburg brand at Harbor Freight offers CR-MO sockets as "Pittsburg Pro" line, while "Pittsburg" line is cheaper and with CR-V.
All these seems to indicate for whom Tekton is made. Gearwrench seems positioned at upper DIY and lower professional. There is still long way for Tekton to catch up. As far as I can tell, there is little difference between Tekton and some of the store brands in AutoZone, Menards, Lowes..., Gearwrench just has a little more professional touch, and often can be purchased at similar price as Tekton.
The only thing I noticed about Gearwrench's quality going down is the "gearwrench"--ratcheting wrenches. I have the original version. The newer versions are obviously shorter, thinner, and not as well made, but they are substantially cheaper than 10 years ago. Mine was more than $10 a piece, nowadays, $5 or less in a set.
"bashing"? I was simply sharing my observations. If there were more Meijer stores, I'm sure more people would have agreed with me.
I'm not sure why you think the only reason anyone could like Tekton tools is through some sort of marketing brainwash job. What even is this "internet campaign" you speak of? All I've ever seen is one Tekton employee on the board answering questions, and other than that people who actually bought and have actually turned a bolt with their tools singing their praises.
If positive real world reviews based on actual usage is an "internet campaign", then what does that make bashing Tekton constantly based on spinning their ratchets in your hand at the grocery store?
Has it ever occurred to you that Tekton gained fans by producing good products at a good price? And not that people are just under some kind of spell?
A simple google search could reveal Tekton's foot prints on the internet, which might be the brand's primary sales channel. That's the internet campaign I'm talking about, and it's obvious. While most other store brands are mute.
Yes, Tekton makes good tools for the price, but there are lots of stores sell tools at similar price/quality ratio. What makes Tekton so special? My comments are based on many times touch and examine the tools, probably more "real world" than people commenting based on internet pictures.