The only ones I’ve found that I liked are the “Fisch”, which seem to be excellent.
I use these. But note that Fisch offer a grade down, and a grade up.
Also note that I’m in the U.K, where these are not stupidly expensive. If I was in the U.S. there might be a manufacturer that offers better value.

I particularly despise the Bosch. You would think you are getting something decent, with both a big name, and buying a tool dedicated to woodworking, but I’m really unimpressed. I think I’ve cut neater holes with a Buck knife!
For general hole drilling in wood I tend to use normal HSS drill bits. Provided they are sharp, they cut quite neatly, certainly for most things I need.
I tend to keep a few sets exclusively for woodworking. They don’t have to be the absolute best quality, but I never use them for metal.
For certain applications the brad point are to be preferred though, and of course they are very easy to locate.
The best brad point bits usually has a very sharp point or lip on the outside edge.
I think you are right.
I once bought one of these fast cutting drills, and the hole was worse than the Bosch. Think “blunt Buck knife”!
But, stoning the edges of the tip made all the difference.
There are other brands of these though, and they are not all the same.
I have not used those, but one fixings supplier in the U.K. keeps them, so I have been inclined to try them.
I did wonder if, being made in Austria, they were made by Fisch? But apparently not.