Blowing in is better than batts as you fill every little cavity around electrical boxes said:
I'm not convinced that is true when you're talking about blowing it in horizontally. When you blow into a wall, I can see gravity working in your favor, but when you would be blowing into a ceiling, I can see you having lots of missed spots if you have wiring, boxes, ducts, etc. in your way. If you don't have any of this junk in the rafter space, I would think you would get a somewhat even spread. I suspect, however, there there is at least some wiring and such in there.
Having done this in several walls, I can also see how you could pack it too tight and pop the screws. If you don't retract your hose at a fast enough rate, I could see you getting a sealed end near you and packing way more material in there than you intend. I guess it really depends on how you plan to go about blowing it in there? If you are trying to feed the hose down 40 feet of rafter length, I would imagine that you would have a hard time knowing how much is going into the cavity until it gets close enough to see.