Sorry but there's no way that is a 35 watt LED lamp.
I'm reasonably confident that it is -- particularly when you consider the amount of heat these things throw off, which is significant.
1.44 watts total sounds about right.
No way.
Remember, this is a relatively inexpensive mass-produced retail product. As such, it is not reasonable to expect extraordinary efficiency. To put it another way, it's plainly obvious that the thing is rather cheaply made -- which is OK, given its purpose and selling price, but nonetheless a fact which must be kept in mind. As such, given the "typical" efficiencies of inexpensive white LEDs (which are
well under 100 lumens/watt, typically more like half that), 1.44 watts would not produce enough light to be useful. OTOH, 24 * 1.44W
does.
Another bit of corroborating (if admittedly anecdotal) evidence...
While deciding which lamps I wanted for this application, I also tried out a couple of these:
http://www.lowes.com/ProductDisplay?partNumber=61726-47842-17346-004
each of which use a 25-watt R14 incandescent bulb, similar to:
http://www.1000bulbs.com/product/655/FL-100655S.html
which, you will note, is rated at 180 lumens.
I had an opportunity to compare the two different lamps directly, in the same (actually, "mirror-imaged" on each side of the workstation system) locations. The LED-based model was, hands down, MUCH brighter -- not even close, night and day, etc. and so on. It was literally producing SEVERAL times the output of the R14 bulb. Obviously, I had no test equipment to bring to bear; but if I had to throw a dart based on the relative increase over that "180 lumen" R14, I'd estimate it at perhaps 500-800 lumens, possibly more -- and there is simply no way ANY current-production LED(s) (even very expensive ones, which these certainly aren't) can produce THAT much white light from 1.44 watts.
FWIW, I too find the total specified power consumption on this lamp a little surprising. At even 50 lumens/watt, 34.5 watts
should produce noticeably more light than the already-bright levels I'm seeing. Again, purely as a subjective guess, something around 15-20 watts would seem more "reasonable"; but I suppose the rest of it is going up in heat.
I have an LED undercabinet strip light with 55 bulbs and it is 2.8 watts according to my kill-a-watt meter.
I would be more than a little suspicious of the accuracy of your "Kill-A-Watt" in that application, given the very low and VERY non-linear load. But that said, anything is possible. There is a HUGE range of raw LED designs out there, each with different output levels and power consumption curves. And while 50mW each is definitely on the small side, by current standards, it's hardly out of the range of possibilities.