This is an interesting question. Here's my take.
A few years ago I considered Craftsman as acceptable quality, reasonably priced USA made tools. Sure they weren't Snap-On, but neither were they Harbor Freight. So here's the problem. In the years since, Craftsman quality has gone down, HF quality has gone up. Relative price has stayed pretty much stationary, now the "good" HF stuff is made in Tiawan, and Craftsman is made in the USA. So I can get a better tool, made in a "more prestigious" location at a better price from HF. That's my problem with Craftsman.
When it comes to supporting the USA store, remember if you order online, there's still USA jobs affected. Amazon (or whoever) is still paying someone to pack and ship, etc and so on. Maybe lower impact work than a local store owner, but an American job nonetheless.
Personally the new stuff I've seen from Craftsman is about the lowest quality of any name-brand tools out there, so even if I would ignore COO I'd probably go KOBALT or Pittsburgh Pro.
As it is, I've mostly gone with used Snap-On.