bb1970
Well-known member
I saw a small Craftsman toolbox for sale at Costco today. Do you think the brand will survive if Sears goes belly up?? I'm starting to see Craftsman in more and more different retail stores.
Sears' problem is:
1.) They are poorly run currently. They have a habit of taking good brands and not doing much with them (Lands End, eg)
2.) They own too much real estate. This might seem like a good thing, but it weighs them down. They are one of the few "old school" big box stores left, and they came from a time when they owned the stores and real estate. This is an issue because it anchors them to places people don't go. They anchor old, outdoor malls, and the like. Not the way folks shop today.
Because of this, they are trying to restructure, but the only things they have that will collateralize debt is their actual stores. So their current borrowing is along those lines.
I think their diversity is an attempt to capitalize on their brands. Like many others do. If I buy something from Costco, and Warranty it as Sears, that gets me in the door at Sears. Exactly what they need.
Kenmore is now mostly LG. So, it's made in Mexico if memory serves.
Giving the Craftsman brand to KMart, Menards, Ace and Costco is just another nail in the Sears coffin. Sears was recently listed in Forbes magazine as one of the companies that could disappear in 2012. Very sad.
I noticed craftsman is in Costco too. However, I have some potentially bigger news:
They are building a new Sears here in my town, it's much smaller than the bigger sears about 10 minutes away and it appears that it's going to be a tool shop/electronics/appliances.... basically all of sears' best selling lines. I will keep you guys updated. We all have long suspected that the bigger sears store will close because it is in a totally dead area that is going to be demo'd in the future for a ball park.
EDIT: It is interesting to note that down the same road is the Kmart Pilot Test store... it's the only green Kmart and it's used for testing, so everything they have setup in there eventually will lead to the other Kmart stores nationwide if it's a success. I have not seen anything new in regards to carrying more tools, perhaps even less than before.
