Wait? So you're telling me that when I was on the actual sears.com website looking for S-K ratcheting box end wrenches and getting multiple prices on the same product, Sears was listing prices from non-Sears sources and placing them as results and purchasable items on thier own damn sears.com site up against the very same S-K product they sell?
And why, if I am Sears should I even care to list the fact that something is available from 14 other sellers? F%$k the others sellers. You are on my site and I sell the product. Informing of other sellers only prompts the buyer to go else where to find a better deal. wtf?
That makes no damn sense whatsoever.
Sears makes a cut off of sales facilitated by their website.
If you are a middleman drop-ship reseller like Amazon, sure. Have your vendors duke it out and bust each others balls. It's win-win for you.
Amazon is not a middleman drop-ship reseller. Amazon stocks the majority of what they sell direct, and facilitates 3rd-party sales via their Marketplace, like Sears is trying to clone.
But when you are actually the mfgr and only source (in many cases) of certain products, why compete against yourself ? If you resell, (like Sears and S-K), put a price and go. If it's undercut and sold 0 gain or a loss like other online retailers, then why even sell it?
I haven't seen 3rd-party sales of Sears-owned brands on their website. You'll see some GearWrench/KD stuff, and various other brands, including SK, but I have yet to see 3rd-party Craftsman sales. Not saying they don't exist, just haven't seen it.
There's some "vodoo math" going on somewhere with that philosophy.
Not really. If you buy it from Sears, they get a cut. If you buy it from a 3rd-party seller via Sears, they get a cut.
It's actually pretty smart business - people are going to sell it cheaper than you. If you can get them to buy it through your portal, you're keeping them as an audience, and you're making money off of a sale you wouldn't get otherwise.
For smaller sellers, it's a major benefit, because they can list their wares on an enormous website with tons of traffic that they couldn't otherwise.
Really, the only issue here is that Sears' implementation of this pretty much *****. Amazon has huge teams of people and awesome software that cleans up a lot of this (i.e. someone listing something slightly off so it creates it's own listing, rather than nesting under a "parent" listing). Amazon's setup isn't perfect, but it catches most of it. Sears...well, they don't.
Case in point:
http://www.sears.com/shc/s/search_10153_12605?vName=Tools&keyword=80065&viewItems=25
Those KD/GearWrench drivers should be consolidated under a single listing, like here:
http://www.amazon.com/gp/offer-list...p?ie=UTF8&qid=1317494737&sr=8-9&condition=new