^ owned by "Hardware Wholesalers Inc." - tools are stamped "HWI". Perhaps they had identity issues?![]()
Yep, smells like beans to me.
^ owned by "Hardware Wholesalers Inc." - tools are stamped "HWI". Perhaps they had identity issues?![]()
I guess I'm just surprised that people still fall for brands when that brand is making something outside of what the brand was known for. Channellock is not known for vacuums, yet they make one, and people will buy it. I guess I thought people did more research before buying anything.
Could they have another brand name on there? For example, Lexus is just a Toyota, but no one in the US would pay $70K for a Toyota, so they came up with the luxury brand.
Brands absolutely have a value, but companies are overdoing it with all the products they slap the name on. Snap-On dishes! Dewalt candle holders! Channellock corn chips!
Black & Decker licensed the Workmate design, from the English inventor.Yeah I think we are the weird ones. I will buy 5 different brands of tools to get the ones I feel are the best value for my needs at the price point, so I've got a bunch of different brands, but most are for the kind of tool that brand is closely associated with.
It seems like many people just want a brand name they recognize even if the brand has nothing to do with the product type which explains things like Black & Decker toasters.
Black & Decker was the first tool brand I noticed doing kitchen appliances and misc back in the 90s. At the time I thought maybe they were marketing towards guys, but now I think it was just the beginning.
The Luxury Japanese brands were more than just brand identity, they also allowed an increase in import quotas.
Supposedly, 30,000,000+ Workmates have been sold since, which would probably work out to $2 billion+ in gross sales.
I'm just enjoying the mental exercise!You’re correct that the use of a brand name for something that traditionally is outside the historical business might seem a little odd at first, but it’s a logical method of increasing product sales generated revenue, and generating revenue is really the only purpose of having a recognizable brand name in the first place.
it’s not unusual for companies to offer their brand name to other companies in return for a licensing fee.
It’s been going on for decades.
Explain why it’s ok for SnapOn to sell test equipment and open end and combination wrenches then.
You may snap a socket on to a ratchet, but you don’t snap a brake line wrench on to a bleeder, and what, exactly is the process to snap a pry bar onto something, or a diagnostic tool , for that matter.
Me thinks you’re overthinking this.
I'm just enjoying the mental exercise!
Would you buy a SnapOn blender, camera, corn chips, or wheelbarrow? Where does label slap end? I've always thought the name SnapOn was odd, since not everything snaps on, as you pointed out. I guess it's become a brand synonymous with tools. But not blenders, cameras, corn chips or wheelbarrows.
Black & Decker licensed the Workmate design, from the English inventor.
Other than being a tool, it wasn’t a power tool, which was what B&D was known for manufacturing.
Supposedly, 30,000,000+ Workmates have been sold since, which would probably work out to $2 billion+ in gross sales.
As for appliances, Black & Decker were already manufacturing power tools, and probably had the knowledge base in their design headquarters, along with the manufacturing facilities to try making small kitchen appliances.
Maybe some employee started off making a mixer or some other appliance as a personal side project.
Pretty sure I saw where SBD sold the group that makes/ markets the toaster and other small appliances, along with the rights to use the Black and Decker name for use on kitchen appliances.I actually bought that Black & Decker toasters, because it was Black & Decker, but more thanks to Tim Allen's stand up than thinking it would be a superior toaster.
I was moving out on my own so buying a "man's toaster" seemed like a good idea. It was a decent toaster.
I bought it in the housewares department at the hardware store I worked in, so it very well may have been there for me to buy due to the B&D supply chain with the store as mentioned earlier.
Licensing the Workmate was a good decision by somebody.
Pretty sure I saw where SBD sold the group that makes/ markets the toaster and other small appliances, along with the rights to use the Black and Decker name for use on kitchen appliances.
Just like aGE no longer makes or markets GE or Hotpoint appliances, both being under Haier now, and for the last 8 years.
You might be waiting a while, perhaps foreverStill waiting on Craftsman to be (once again) made here in the U.S. before I give them another thought. Tools made in China are a dime a dozen, brand stamped on the tool doesn't mean much these days when they're coming out of the same factory . . . I look at today's Craftsman in the same lens I do Sino Tools or (enter Harbor Freight Tool Brand Name Here). . .
Thought they had built a new factory here in the U.S.You might be waiting a while, perhaps forever
Last of what we thought was the best and final try turned out to be a colossal failure.
I bet that once stabme-inthe-backendecker get close to return on investment with the craftsman name they'll start phasing it out. By the time they make their money back, the line will be dead.
They were smart to buy the name (ultimately to preventing competition from using it) and drum up all the interest with USA manufacturing to generate as much in sales as possible. They hit the nostalgia crowd with the flying V **** but snuck it in with foreign manufacturing. Now that they have abandoned the USA manufacturing promise, the next logical thing would be to shut it down once it's paid for. Sales will continue to drop much like SK and big-red-commie-greatstar...
Thought they had built a new factory here in the U.S.
Did that not work out?
I don't think you understand how much money craftsman generates for SBD, they have issues but nothing in the terms of shutting down a name they payed 900mil for. They are popular in Amazon(top selling brand), they also sell successfully in the primary retail partner(lowes). They have issues at ACE and Napa but those are due to not having enough floorspace or inventory. Funny you mention SK, believe it or not they are selling successfully in Amazon. They even are introducing the long awaited flex head x frame ratchet wrenches at Sema this year.
Fyi the v series line is high quality and currently on sale for excellent prices. The biggest blunders is the Texas plant closure.
Also remember the new craftsman sockets are a different design from the old sears style.
They basically flush $900 million down a rat holeThought they had built a new factory here in the U.S.
Did that not work out?

They basically flush $900 million down a rat hole
If you’re referring to ZD’s comment, the Texas US made factory was a boondoggle.yeah okay... as we stand back and watch that "V" stuff fly off the shelves at Lowe's and ACE.![]()
Is the V Line flying off the shelves?
ya think?!?!!?People most certainly put up their blinders on this website.
Well, the best thing you could do with any “boondoggle” is keeping going, yet, they pulled the plug on that factory within a couple of yearsIf you’re referring to ZD’s comment, the Texas US made factory was a boondoggle.
Is the V Line flying off the shelves?
Cool packaging, good for them.
Need to be more specific- chrome or impact? Deep, mid or standard? Laser etched or stamped? On rails or in a blow mold case?How many people on this site don't already own a 1/2" drive metric socket set.
The one in the purty picshure shown in both posts.Need to be more specific- chrome or impact? Deep, mid or standard? Laser etched or stamped? On rails or in a blow mold case?
I forgot to ask if the sockets were 6, 8 or 12 point or spline drive?The one in the purty picshure shown in both posts.
Probably 80%+ of GJ members.
My teenage son is putting together his tool collection. So far he doesn’t have any Craftsman he has bought new. I have a ton of them from when I was a youngster and also from my dad. My kid is far more into Icon and German tools than Craftsman. There are still people buying new tools out there, unless they’re waiting for their parents and grandparents to kick the bucket!Exactly. Probably more like 95%.
'Flying off the shelves' for a thing almost everyone bought decades ago is hard to get excited about.
Generally, that's the issue with CRAFTSMAN IS BACK!!! is that it's nearly all such mundane stuff. At least that six point ultradrive wrench set was kind of interesting.

WTF that is an insane price. Their reversible ratcheting wrenches are only $30 too …
WTF that is an insane price. Their reversible ratcheting wrenches are only $30 too …