Will the Toolman die? That's a great question SnapMom. I don't know. I buy from my driver because he's from the same town, knows the guys I know, and I think he's a good, honest person with a lot of knowledge. However, my main stuff I buy torque wrenches from Sturtevant, sockets from Apex, some tools from Proto and Armstrong. SnapOn can't compete in quality. I haven't tried the INdustrial line, which is cheaper, but I don't need a rep. showing up, and I'd rather my SO money go to the guy I know in the truck, rather than a rep. in a shirt and tie and briefcase, which is what you get with an industrial rep.
I choose to pay more money to buy some Snappy stuff because I want to help the guy out. And I've got a small SO addiction. And it's convenient. And has become a ritual. I realize that certain stuff is more expensive from him (ear protectors -- just bought for the shop, picks and cotter pin tools, drivers, GripOn stuff, little stuff from BP that I've needed). Bought 2 used boxes from him. I could've bought from McMaster/MSC for cheaper, but I like supporting small independent businesses.
I think a lot of SO is overpriced. (But I still buy it

) I think they could cut out the middle man. I think a lot of SO marketing speak about the tool man is BS. I've got about 6 SR torque wrenches and 20 rebuild kits. Order 100 Apex sockets at a time. I don't need a toolman for that.
Maybe the finance model is what keeps a lot of them going.
So, why can't you just order on the net. Will toolman give up the the expense of the truck and bad debt and pass the savings to the internet buyer.